File #: A 24-036    Name: LSRA Agmnt with Array Sports & Entertainment
Type: BoS Agreement Status: Public Works, Facilities & Parks - Consent
File created: 2/2/2024 In control: Board of Supervisors
On agenda: 2/27/2024 Final action:
Title: a. Approve and authorize the Monterey County Laguna Seca Representative to execute a Standard Agreement between Array, LLC dba Array Sports & Entertainment and the County of Monterey for specialized revenue development services and to serve as the Agency of Record in the negotiation of branded partnerships and sponsorships for Laguna Seca Recreation Area and WeatherTech(r) Raceway at Laguna Seca with a term beginning March 1, 2024 through December 31, 2025, for an amount not to exceed $900,000; b. Approve and authorize the Monterey County Laguna Seca Representative to execute up to 3 future amendments to the Standard Agreement where each amendment does not exceed 10%, or $90,000 of the agreement amount and do not significantly change the scope of work, subject to County Counsel approval for a total aggregate not to exceed amount of $1,170,000.
Attachments: 1. Board Report, 2. Attachment A - Proposed Standard Agreement, Array LLC, 3. Completed Board Order Item No. 84
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Title
a. Approve and authorize the Monterey County Laguna Seca Representative to execute a Standard Agreement between Array, LLC dba Array Sports & Entertainment and the County of Monterey for specialized revenue development services and to serve as the Agency of Record in the negotiation of branded partnerships and sponsorships for Laguna Seca Recreation Area and WeatherTech(r) Raceway at Laguna Seca with a term beginning March 1, 2024 through December 31, 2025, for an amount not to exceed $900,000;
b. Approve and authorize the Monterey County Laguna Seca Representative to execute up to 3 future amendments to the Standard Agreement where each amendment does not exceed 10%, or $90,000 of the agreement amount and do not significantly change the scope of work, subject to County Counsel approval for a total aggregate not to exceed amount of $1,170,000.

Report
RECOMMENDATION:
It is recommended that the Board of Supervisors:
a. Approve and authorize the Monterey County Laguna Seca Representative to execute a Standard Agreement between Array, LLC dba Array Sports & Entertainment and the County of Monterey for specialized revenue development services and to serve as the Agency of Record in the negotiation of branded partnerships and sponsorships for Laguna Seca Recreation Area and WeatherTech(r) Raceway at Laguna Seca with a term beginning March 1, 2024 through December 31, 2025, for an amount not to exceed $900,000;
b. Approve and authorize the Monterey County Laguna Seca Representative to execute up to 3 future amendments to the Standard Agreement where each amendment does not exceed 10%, or $90,000 of the agreement amount and do not significantly change the scope of work, subject to County Counsel approval for a total aggregate not to exceed amount of $1,170,000.

SUMMARY/DISCUSSION:
Array LLC dba Array Sports & Entertainment (Array) is a premium sports marketing agency specializing in partnerships and brand activation, providing top expertise in the field with a...

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