Title
a. Authorize the Deputy Purchasing Agent for Natividad Medical Center (NMC) or his designee to execute an agreement with Marci Bracco Cain for Public Relations services at NMC for an amount not to exceed $300,000 with an agreement term January 1, 2019 through December 31, 2023.
b. Authorize the Deputy Purchasing Agent for NMC or his designee to execute up to three (3) future amendments to the agreement which do not significantly alter the scope of work and do not cause an increase of more than ten percent (10%) ($30,000) of the original cost of the agreement.
Report
RECOMMENDATION:
It is recommended the Board of Supervisors:
a. Authorize the Deputy Purchasing Agent for Natividad Medical Center (NMC) or his designee to execute an agreement with Marci Bracco Cain for Public Relations services at NMC for an amount not to exceed $300,000 with an agreement term January 1, 2019 through December 31, 2023.
b. Authorize the Deputy Purchasing Agent for NMC or his designee to execute up to three (3) future amendments to the agreement which do not significantly alter the scope of work and do not cause an increase of more than ten percent (10%) ($30,000) of the original cost of the agreement.
SUMMARY/DISCUSSION:
Natividad is requesting authority to enter into an agreement with Marci Bracco Cain for assistance with various Public Relations services and activities. Services include but are not limited to coordination of media events, development of press releases, maintenance of all social media platforms and other public relations activities. This agreement is for public relations services primarily.
It is important that Natividad maintain a presence in main stream media as well as with social media to ensure the public has an understanding of the services it provides, the various types of physicians it has on staff and to promote the facility within the community and beyond.
OTHER AGENCY INVOLVEMENT:
County Counsel has reviewed and approved this agreement as...
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