Title
Receive a presentation from the Monterey County Convention and Visitors Bureau (MCCVB) on marketing activities related to the County, including the Big Sur Stewardship Plan and the Non-Peninsula Marketing Campaign for Supervisorial Districts 1, 2, and 3.
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors:
Receive a presentation from the Monterey County Convention and Visitors Bureau (MCCVB) on marketing activities related to the County, including the Big Sur Stewardship Plan and the Non-Peninsula Marketing Campaign for Supervisorial Districts 1, 2, and 3.
SUMMARY/DISCUSSION:
The MCCVB is one of the Development Set-Aside (DSA) Agencies partners that develops and executes initiatives that promote the Monterey County brand and influence extending stays and spending through content management, advertising, public relations, group business development, and client and visitor services.
Through the DSA Program, the Board approved funding, in the amount of $1,400,000, allocated in the FY 2019-20 Budget to the MCCVB. As part of the FY 2019-20 MCCVB Agreement (Attachment A), the Board specifically allocated $150,000 to the Non-Peninsula Marketing Campaign for Districts 1, 2, and 3, and $150,000 to the Big Sur Stewardship Plan.
The MCCVB presentation (Attachment B) will include:
* An overview of all County-related marketing activities;
* An update on Non-Peninsula Marketing Campaign, Districts 1,2, and 3;
* An overview of broader opportunities associated with the Board Referral regarding the Salinas Valley Wine Trail; and
* An update on the Big Sur Stewardship Plan.
In addition to their countywide marketing program, the MCCVB has developed a comprehensive marketing communications plan focused on increasing awareness on designated areas of the County including non-peninsula Board of Supervisor Districts 1, 2 and 3. The plan development included consultative discussions with Districts 1, 2, and 3, the Board of Supervisors, and their respecti...
Click here for full text