Legislation Details

File #: A 26-414    Name: Tovar Strategies, Inc. Amd. No. 4
Type: BoS Agreement Status: Health Department - Consent
File created: 9/15/2026 In control: Board of Supervisors
On agenda: 10/13/2026 Final action:
Title: a. Approve and authorize the Director of Health Services or designee to execute Amendment No. 4 to the Standard Agreement No. A-17080 with Tovar Strategies Inc. dba TMD Creative Inc. to increase the agreement by $58,080 for a revised total Agreement amount not to exceed $356,280 and to reduce the term by six months, for a revised term of October 15, 2023 through June 30, 2027; and b. Approve and authorize the Director of Health Services or designee to execute up to three (3) future amendments to the agreement that do not exceed 10% ($35,628) of the agreement amount, do not significantly change the scope of services, and do not increase the total not to exceed amount over $391,908.
Attachments: 1. Board Report, 2. Amendment No. 4, 3. Amendment No. 3, 4. Amendment No. 2, 5. Amendment No. 1, 6. Agreement
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Title

a. Approve and authorize the Director of Health Services or designee to execute Amendment No. 4 to the Standard Agreement No. A-17080 with Tovar Strategies Inc. dba TMD Creative Inc. to increase the agreement by $58,080 for a revised total Agreement amount not to exceed $356,280 and to reduce the term by six months, for a revised term of October 15, 2023 through June 30, 2027; and

b. Approve and authorize the Director of Health Services or designee to execute up to three (3) future amendments to the agreement that do not exceed 10% ($35,628) of the agreement amount, do not significantly change the scope of services, and do not increase the total not to exceed amount over $391,908.

Report

RECOMMENDATION:

It is recommended that the Board of Supervisors:

a. Approve and authorize the Director of Health Services or designee to execute Amendment No. 4 to the Standard Agreement No. A-17080 with Tovar Strategies Inc. dba TMD Creative Inc. to increase the agreement by $58,080 for a revised total Agreement amount not to exceed $356,280 and to reduce the term by six months, for a revised term of October 15, 2023 through June 30, 2027; and

b. Approve and authorize the Director of Health Services or designee to execute up to three (3) future amendments to the agreement that do not exceed 10% ($35,628) of the agreement amount, do not significantly change the scope of services, and do not increase the total not to exceed amount over $391,908.

 

SUMMARY:

The County of Monterey currently maintains a Standard Agreement with Tovar Strategies, Inc. dba TMD Creative Inc. for the provision of professional media specialist and outreach services. TMD has provided support for the County since October 15, 2023 and the County of Monterey Behavioral Health Bureau (MCBHB) has maintained this collaborative relationship since then through their support of various MCBHB grant-funded initiatives. MCBHB has identified the need to add additional funding for the “Rainbow Connections” Innovation Plan to allow for the completion of key media, outreach, and design objectives of the project, which will now be completed by June 30, 2027.

 

DISCUSSION:

The County of Monterey entered into a Standard Agreement with Tovar Strategies, Inc. dba TMD Creative Inc. on October 15, 2023 for the provision of professional media specialist and outreach services. TMD originally provided professional web design and media specialist services to meet grant requirements of the Behavioral Health Student Services Act (BHSSA) grant that was awarded to the County by the Behavioral Health Services Oversight and Accountability Commission (BHSOAC). TMD continued their important role in supporting the goals of another grant-funded project, the “Rainbow Connections” Innovation Plan. Lastly, the County identified the need to more widely disseminate accessible, accurate information about the bureau and its resources and support in a timely, culturally appropriate manner and in virtual spaces where community members frequently engage.

 

The County of Monterey Behavioral Health Bureau received approval from the Mental Health Services Oversight and Accountability Commission (MHSOAC) for this Mental Health Services Act (MHSA) Innovation Plan on May 25, 2023. This Innovation Plan aims to improve the mental health outcomes and functioning of LGBTQ youth and their families by promoting interagency communication and collaboration across youth-serving systems. TMD has continued this important work of media specialist and design services to the County throughout the term of the agreement. As work needs have increased during the course of the project, additional funds were identified through the “Rainbow Connections” Innovation Plan to support this need. This amendment adds funds to allow for continued support of this project and terms the agreement on June 30, 2027, to align with the end date of the Innovation Plan.

 

This work supports the following County of Monterey Health Department 2025-2028 Strategic Plan Goal: 2. Build community power and partners’ capacity to increase equity and improve health. It also supports the ten essential public health services, specifically: 3. Inform, educate, and empower people about health issues and 7. Link people to needed personal health services and assure the provisions of health care when otherwise unavailable.

 

OTHER AGENCY INVOLVEMENT:

The Office of the County Counsel and Auditor-Controller have reviewed and approved this agreement as to legal form and fiscal provisions, respectively. 

 

FINANCING:

This Agreement is funded by Mental Health Services Act (MHSA) Innovation funds and Administrative Federal Financial Participation (FFP). The funds for this Agreement are included in the Health Department’s Behavioral Health Bureau (Fund 1310, Department 400005) Fiscal Year 2026-27 Adopted Budget.

 

BOARD OF SUPERVISORS STRATEGIC PLAN GOALS:

This recommendation supports and advances the Board of Supervisors Strategic Plan Goal of Well-Being and Quality of Life by providing critical information about the Rainbow Connections Innovation Plan and resources available to the community.

 

Mark a check next to the related Board of Supervisors Strategic Plan Goals:

 

  X   Well-Being and Quality of Life

___ Sustainable Infrastructure for the Present and Future

___ Safe and Resilient Communities

___ Diverse and Thriving Economy

___ Dynamic Organization and Employer of Choice

 

Prepared by: Ashley Schafer, Management Analyst II, 755-4924

Approved by: Elsa Mendoa Jimenez, Director of Health Services, 755-4526

 

Attachment(s):

Board Report

Amendment No. 4

Amendment No. 3

Amendment No. 2

Amendment No. 1

Agreement