Title
Receive a presentation from the Development Set-Aside (DSA) Agencies, the Arts Council for Monterey County (ACMC), the Monterey County Convention and Visitors Bureau (MCCVB), the Monterey County Film Commission (MCFC) and the Monterey County Business Council (MCBC) on FY22-23 results.
Report
RECOMMENDATION:
It is recommended that the Economic Development Committee receive a presentation from the Development Set-Aside (DSA) Agencies, the Arts Council for Monterey County (ACMC), the Monterey County Convention and Visitors Bureau (MCCVB), the Monterey County Film Commission (MCFC) and the Monterey County Business Council (MCBC) on FY22-23 results.
SUMMARY/DISCUSSION:
The DSA Program was established by the Board of Supervisors (Board) to support and promote economic development through tourism promotion, filmmaking, cultural arts programs, small business outreach that strengthen the workforce, and through other programs that broaden the County’s economic base to increase revenue and promote the creation and retention of jobs. The organizations that administer these services provide an annual presentation to the Board detailing their efforts and performance.
The Economic Development Committee will receive a presentation from the DSA agencies, the Arts Council for Monterey County (ACMC), the Monterey County Convention and Visitors Bureau (MCCVB), the Monterey County Film Commission (MCFC) and the Monterey County Business Council (MCBC).
Arts Council for Monterey County
• The ACMC shall develop jobs and business opportunities in the art sector through creative impact grants, training, and promotion to artists’ networks and associations. It shall increase public/private partnerships with partner hotels, partner districts, and partner schools to broaden the customer base of partner businesses. It shall leverage County of Monterey (County) investment by increasing funding from foundations, small businesses, and individuals, and swelling earned revenue from the sale of artwork. It works to expand workforce development opportunities that focus on increasing the number of students ready to work in the arts.
Monterey County Convention and Visitors Bureau
• The MCCVB acts as the marketing channel to maximize the benefits of tourism to the County by implementing programs that promote the County brand. The primary goal of MCCVB’s Marketing Communications department is to inspire and increase overnight visitation amongst Leisure, Group, and international travelers. The MCCVB shall market the County through public relations, social media, and advertising programs to increase awareness and desire to visit the County. It will do so by increasing web visits and earned media; by procuring group sales and group bookings; and through providing visitor information services with focus on increasing Transient Occupancy Tax revenue by persuading visitors to extend their stays.
Monterey County Film Commission
• The MCFC shall boost film industry outreach by increasing the number of inquiries that have positive results; tracking the number of media productions occurring in the County, and raising the total funds spent in the County from film production. It shall expand education and workforce opportunities by increasing the number of County film site locations and enhancing film-related job skills.
Monterey County Business Council
• The MCBC shall create or retain jobs through business expansion and businesses receiving assistance from the Monterey Bay APEX Accelerator and assist small businesses and local entrepreneurs to secure government contracts. MCBC shall continue to educate and engage the public through events, e.g., the Annual Higher Education & Research Summit and Annual Economic Vitality Awards, and host various business advocacy events, Leadership Monterey County, and business luncheons.
OTHER AGENCY INVOLVEMENT:
County Counsel has reviewed this staff report.
FINANCING:
Receiving this report does not impact the County budget.
Prepared by: Isela Sandoval, Management Analyst II, x7214
Reviewed by: Richard Vaughn, Economic Development Manager, x5602
Approved by: Nicholas E. Chiulos, Chief Assistant County Administrative Officer, x5145
Attachments:
ACMC PowerPoint
MCCVB PowerPoint
MCFC PowerPoint
MCBC PowerPoint