COMPLETED BOARD ORDER�",8�28
Before the Board of Supervisors in and for the
County of Monterey, State of California
Agreement No: A-11505; A-11506; A-11507
a. Approve the Fiscal Year 2009-10 Development Set-Aside
DSA) Marketing Plans, submitted by the Monterey County
Convention and Visitors Bureau MCCVB), the Arts
Council for Monterey County ACMC), and the Monterey
County Film Commission MCFC), as recommended by the
Overall Economic Development Commission OEDC);
b. Authorize the Contracts/Purchasing, Officer to execute an
Agreement with the MCCVB for the term July 1, 2009
through June 30, 2010, in an amount not to exceed
$887,397;
c. Authorize the Contracts/Purchasing Officer to execute an
Agreement with the ACMC for the term July 1, 2009
through June 30, 2010, in an amount not to exceed
$260,303; and
d. Authorize the Contracts/Purchasing Officer to execute an
Agreement with the MCFC for the term July 1, 2009 through
June 30, 2010, in an amount not to exceed $124,893.
Upon motion of Supervisor Parker, seconded by Supervisor Salinas, and carried by those
members present, the Board hereby:
a. Approved the Fiscal Year 2009-10 Development Set-Aside DSA) Marketing Plans,
submitted by the Monterey County Convention and Visitors Bureau MCCVB), the Arts
Council for Monterey County ACMC), and the Monterey County Film Commission
MCFC), as recommended by the Overall Economic Development Commission OEDC);
b. Authorized the Contracts/Purchasing Officer to execute an Agreement A- 11505) with the
MCCVB for the term July 1, 2009 through June 30, 2010, in an amount not to exceed
$887,397;
c. Authorized the Contracts/Purchasing Officer to execute an Agreement A-11506) with the
ACMC for the term July 1, 2009 through June 30, 2010, in an amount not to exceed
$260,303; and
d. Authorized the Contracts/Purchasing Officer to execute an Agreement A-11507) with the
MCFC for the term July 1, 2009 through June 30, 2010, in an amount not to exceed
$124,893.
PASSED AND ADOPTED this 21St day of July, 2009, by the following vote, to wit:
AYES: Supervisors Armenta, Salinas, Calcagno, Parker
NOES: None
ABSENT: Supervisor Potter
BIB]
40019-U01
COMPLETED-U02
BOARD-U02
ORDER-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82310-U03
C15-U03
COMPLETED-U03
BOARD-U03
ORDER-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
COMPLETED BOARD ORDER�",8�28
I, Gail T. Borkowski, Clerk of the Board of Supervisors of the County of Monterey, State of California, hereby
certify that the foregoing is a true copy of an original order of said Board of Supervisors duly made and entered in
the minutes thereof of Minute Book 75 for the meeting on July 21, 2009.
Dated: July 22, 2009 Gail T. Borko i, Clerk of the Board of Supervisors
County o1 ont ey, State of California
BIB]
40019-U01
COMPLETED-U02
BOARD-U02
ORDER-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82310-U03
C15-U03
COMPLETED-U03
BOARD-U03
ORDER-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
SIGNED BOARD REPORTX��",;�MONTEREY COUNTY BOARD OF SUPERVISORS
MEETING: July 21, 2009 AGENDA NO.: 28
SUBJECT: a. Approve the FY 2009-10 Development Set-Aside DSA)
Marketing Plans, submitted by the Monterey County
Convention and Visitors Bureau MCCVB), the Arts Council
for Monterey County ACMC), and the Monterey County Film
Commission MCFC), as recommended by the Overall
Economic Development Commission OEDC);
b. Authorize the Contracts/Purchasing Officer to execute an
Agreement with the MCCVB for the term July 1, 2009 through
June 30, 2010, in an amount not to exceed $887,397;
c. Authorize the Contracts/Purchasing Officer to execute an
Agreement with the ACMC for the term July 1, 2009 through
June 30, 2010, in an amount not to exceed $260,303; and,
d. Authorize the Contracts/Purchasing Officer to execute an
Agreement with the MCFC for the term July 1, 2009 through
June 30, 2010, in an amount not to exceed $124,893.
DEPARTMENT: CAO Intergovernmental and Legislative Affairs
RECOMMENDATIONS:
It is recommended that the Board of Supervisors:
a. Approve the FY 2009-10 Development Set-Aside DSA) Marketing Plans, submitted by the
Monterey County Convention and Visitors Bureau MCCVB), the Arts Council for
Monterey County ACMC), and the Monterey County Film Commission MCFC), as
recommended by the Overall Economic Development Commission OEDC);
b. Authorize the Contracts/Purchasing; Officer to execute an Agreement with the MCCVB for
the term July 1, 2009 through June 30, 2010, in an amount not to exceed $887,397;
c. Authorize the Contracts/Purchasing Officer to execute an Agreement with the ACMC for
the term July 1, 2009 through June 30, 2010, in an amount not to exceed $260,303; and,
d. Authorize the Contracts/Purchasing Officer to execute an Agreement with the MCFC for the
term July 1, 2009 through June 30, 2010, in an amount not to exceed $124,893.
SUMMARY/DISCUSSION:
The Development Set-Aside DSA) Program was established by the Board of Supervisors to
support and promote economic development, tourism promotion, filmmaking and cultural arts
activities that strengthen and broaden the County's economic base. In accordance with Board
policy, the County receives annual Marketing Plans from the Monterey County Convention and
Visitors Bureau MCCVB), the Arts Council for Monterey County ACMC), and the Monterey
County Film Commission MCFC), outlining specific programs and tasks that will be
implemented in support of economic development.
The DSA Marketing Plans are submitted to the County, through the Overall Economic
Development Commission OEDC) for approval. Upon acceptance by the OEDC and approval
by the Board of Supervisors, the County enters into annual agreements with these agencies. The
OEDC has reviewed and accepted the Marketing Plans submitted by the MCCVB, ACMC and
MCFC, and recommends approval. In addition, the OEDC provides oversight of the DSA
agencies through review of their six-month, nine-month and twelve-month status reports.
The Monterey County Convention and Visitors Bureau MCCVB) will receive $887,397 to
continue to develop and implement programs that will promote Monterey County as a tourism
BIB]
40019-U01
SIGNED-U02
BOARD-U02
REPORT-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82311-U03
C10-U03
BOARD-U03
REPORTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
SIGNED BOARD REPORTX��",;�DSA Agreements
Page 2
July 21, 2009
and business travel destination through support of group sales, leisure marketing,
communications/media relations, internet marketing, visitor services, community relations and
membership activities.
The Arts Council ACMC) will receive $260,303 to focus on audience development, increase
awareness of opportunities in the arts, strengthen the ability to attract and serve a more
diversified audience, increase the participation of visitors in the arts activities, enhance the arts
and education program, increase partnerships, collaborate efforts to serve youth and families
with the greatest needs, and administer the re-granting program. In addition, the ACMC will
continue the art program, in collaboration with the County, to display artwork in the public
lobbies at the Monterey County Government Center Administration Building.
The Film Commission MCFC) will receive $124,893 to develop and implement programs that
promote Monterey County as a filmmaking destination, and generate increased business,
revenues and jobs through film, television, motion and still commercials. The MCFC will attend
trade shows, utilize direct mail campaigns, develop website enhancement/marketing, host
familiarization tours, and conduct market research to encourage additional filming activities
throughout the County.
OTHER AGENCY INVOLVEMENT:
On May 21, 2009, the OEDC reviewed and unanimously accepted the FY 2009-10 Marketing
Plans, submitted by the MCCVB, ACMC and MCFC, and recommends approval.
FINANCING:
Funds for these agreements have been included in FY 2009-10 Final Budget, Fund 001,
Development Set-Aside Budget Unit 1050-8043, in the amount of $1,272,593. There are no
additional fiscal impacts with this recommendation.
Prepared by:
Approved by:
uLC
a-QLLc
Debby L. ea haw Nicholas E. Chiulos, Intergovernmental
Managemen alyst III and Legislative Affairs Director
Date
Date
Attachments: MCCVB, ACMC, and MCFC Agreements and FY 2009-10 Marketing Plans are
on file with the Clerk of the Board's Office.
c: Steve Wille, President/CEO, MCCVB
Paulette Lynch, Executive Director, ACMC
Greg Robinson, Executive Director, MCFC
OEDC Members
BIB]
40019-U01
SIGNED-U02
BOARD-U02
REPORT-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82311-U03
C10-U03
BOARD-U03
REPORTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCFC - MARKETING PLAN FY 2009,>
�
MONTEREY
COUNTY
FILM
COMMISSION
0
r
a
a
a
MARKETING PLAN FY 2009-2010
Film Industry Marketing and Assistance Program
for Monterey County
BIB]
40019-U01
MCFC-U02
U02
MARKETING-U02
PLAN-U02
FY-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82312-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCFC - MARKETING PLAN FY 2009,>
�Film Industry in Monterey County:
Positive Economic Stimulus
The Film Production marketing plan of the Monterey County Film
Commission fits with Monterey County's vision and need for economic
development opportunities, local employment and job development,
and expansion of educational and cultural activities.
The Monterey County Film Commission is a non-profit organization, marketing
Monterey County as a destination for the motion picture, television and related industries,
for the purpose of stimulating economic development, creating jobs, and providing
supporting educational opportunities related to the film industry.
This operational plan reflects the mission and marketing elements for the
next fiscal year, utilizing Monterey County Development Set-Aside Funds. It
represents the entire county as the MCFC promotes and facilitates productions coming to
film from other areas, and also assists local production companies and their employees
working on film projects.
The film commission serves as an economic stimulus program for Monterey
County. The MCFC works to be as proactive as possible with film industry marketing.
which means prompt response to leads, scouting opportunities, and film industry
exposure. Because of the prompt, professional assistance the film commission offers and
on-going marketing efforts, film industry inquiries have increased. The economic impact
that on-location visits from film companies have held steady and hold the promise of
increasing next year with a new statewide film incentive program.
Marketing Plan Page 2 of 15
BIB]
40019-U01
MCFC-U02
U02
MARKETING-U02
PLAN-U02
FY-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82312-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCFC - MARKETING PLAN FY 2009,>
�Filmmakers want sites from the small farm towns of South County to the more urban
looks in the county's larger cities and the dramatic images of the Big Sur coastline.
Industrial and desolate settings are also requested. Promotions of the county's 1,200
miles of roads can tempt automobile commercials here.
Program Elements
The film commission's program is a highly targeted marketing and assistance
strategy to promote the county's many film assets locations, services, and crew.
More than 340 film commissions exist in the world, and they are reaching decision-
makers in the film industry offering money incentives, tax rebates and artistic grant
incentives. The MCFC offers free assistance to film productions, saving them time and
money and facilitating their projects while keeping our locations top-of-mind, but there
are on-going competitive challenges.
Monterey County Film Commission will work to stay visible and promote
local film assets, staying top-of-mind with those who decide where to go on location
with their projects. The MCFC participates in regional efforts to market this part of
California and its proximity to the nearest film production center in San Francisco. There
are on-going issues of competition from other countries and U.S. states that must be met
through regional affiliations, a new California film incentive program, and on-going local
efforts to ensure a film-friendly welcome for production business.
In a changing industry and economic environment, solid funding from
Monterey County is vital to help the film commission reach new markets and
include marketing techniques, proactively reach more production companies, and
stay visible with key film industry professionals.
The Competitive Market
The key target markets of the MCFC are independent films, TV, commercials,
and still photography productions, and the location scouts and location managers whose
job it is to seek film locations for them. The bulk of the market is centered in the Los
Angeles area, with additional production markets in San Francisco, New York, and
European countries such as England and Germany. New media development also
creates the need for additional product.
The film commission continues to work from its strengths-its varied and
attractive film sites, the professionalism of its staff, positive word of mouth within
the film industry, and years of personal relationships with those in the film industry
who determine where film productions will shoot. The film commission addresses the
local market of film professionals and residents as well, fostering awareness of the film
commission and helping educate about the positive economic impact of filming in local
communities. The film commission promotes a film-friendly" welcome from
jurisdictions and maintains a portfolio of local property owners and city and county
Marketing Plan Page 4 of 15
BIB]
40019-U01
MCFC-U02
U02
MARKETING-U02
PLAN-U02
FY-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82312-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCFC - MARKETING PLAN FY 2009,>
� Since its inception nearly 22 years ago, the Monterey County Film Commission
has reached thousands of production industry professionals around the world
through its marketing programs, and has assisted more than 3,000 productions
filming within the county. Annually, the film commission handles some 500 to
600 requests for filming, resulting in approximately 60 projects last year. The
film commission estimates that since it began, more than $72-million of financial
impact has come to Monterey County in direct dollars no multiplier).
Filming remains strong in television and commercial production as well as still
photography markets, which represent the bread-and-butter business for Monterey
County. Scouting for features and other productions happens year-round, but
there has been a statewide trend for large studio feature films to follow strong
incentive or cost rebate programs in an effort to reduce costs of producing films.
Portions of 200 feature films have been shot in Monterey County over the
years. Independent features have increased potential for on-location filming
in the county, and commercials and TV shows are strong sources of business.
The film commission works to develop and nurture area locations plus keep
current on industry needs for the most professional production response. It is of
utmost importance that the local communities continue to remain film friendly"
by understanding the needs of the film industry, so that Monterey County
locations do not become too expensive or too difficult to film. This internal
marketing" to our local constituencies continues as a key element in keeping film
projects coming here.
Goals and Objectives highlights
Facing stiffer competition for the film business, the Monterey County Film
Commission will continue to provide services, promote its film assets, and become more
visible and proactive in FY2009-2010. Among the objectives for the next fiscal year:
Promote the new California Film Commission Production Incentive Plan which
provides $100 million per year for five years for film and TV productions that
film at least 75% of their shoot days in California. It has $10 million set-aside
specifically for independent film. The MCFC's goal is to help draw these
supported productions to Monterey County as it is geared towards films with
budgets between $1 million and $75 million.
Location library development and office management program will be enhanced
to make county locations more visible on our website, and cross-referenced and
promoted through a worldwide system for production company and location
scout/manager access. The addition of the Reel Scout program-specifically
designed for film commissions- means a marketing advantage for exposure of
Monterey County locations.
E-communication and social media connections will be increased. Website
content and interactive media elements will be enhanced. Enewsletters will be
increased to commercial producers and location scouts and managers who
Marketing Plan Page 6 of 15
BIB]
40019-U01
MCFC-U02
U02
MARKETING-U02
PLAN-U02
FY-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82312-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCFC - MARKETING PLAN FY 2009,>
�To facilitate and expedite on-location film productions
Liaison opportunities with production companies and local residents
On-site assistance at film locations
Troubleshooting/after-hours access 24/7 access for film productions)
Acquisition of new locations available for filming
Local Film Market and Film Development
To expose various segments of the community to the Monterey County Film
Commission's goals, mission, and need for local support
Involvement with county-wide organizations chambers of commerce, MCCVB,
hospitality industry, etc.)
Speaking engagements to civic clubs and others
Increase number of local news stories and publicity, adding TV PSA exposure
Bolster the local film industry
Encourage local hiring and purchases by film production companies
Increasing production guide listings/advertising opportunities on website
Location assistance to local film students and local production companies
Gather and publicize economic impact information
Local media relations plus activities for community awareness
Government/business awareness of film production's impact in the economy and on
tourism, cultural life and education
Overall research of film industry economic impact from on-location film productions
and projects of indigenous companies; develop new production tracking system
Outside Funding and Partnerships
The film commission will continue to seek financial partners and funding
through local jurisdictions, grants, individual sponsors, and local events and activities to
garner support to supplement its budget for this fiscal year. Locally MCFC faces funding
competition from more than 700 nonprofits in Monterey County.
The film commission keeps locals aware of the film commission and its
mission of economic development on behalf of Monterey County. MCFC will encourage
volunteer assistance, and seek opportunities for synergies on co-operative projects with
its DSA partners--the MCCVB and Arts Council for Monterey County.
The film commission participates in local and regional co-op and sponsorship
coalitions within the California Film Commission, Film Liaisons in California Statewide,
Location Managers Guild, the Greater San Francisco Bay Area film commissioners group
Film SF Bay Area, and the International Association of Film Commissioners.
Marketing Plan Page 8 of 15
BIB]
40019-U01
MCFC-U02
U02
MARKETING-U02
PLAN-U02
FY-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82312-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCFC - MARKETING PLAN FY 2009,>
�Community/Production Liaison
The film commission director of film production is on call 24 hours a day, 7 days a week,
to assist film companies and to intercept any problems or immediate needs that may
occur before and during filming. Staff and board members work to educate the local
community about the benefits of on-location film production and work to foster a film
friendly" attitude in order to attract more film production to Monterey County and keep
communication lines open. When productions arrive they are given assistance, and the
commission serves as liaison between locals and the production company.
3. Trade Shows and Film Industry Education &Development
Promoting Monterey County's film assets locations, services and local
personnel) at key film industry trade shows and educational events is an effective way to
reach thousands of key decision makers in the film industry and personalize the film
commission.
Monterey County will be represented at select shows. In-person connections and
networking opportunities are invaluable, and having a presence at industry trade shows
illustrates that Monterey County is actively interested in film business and keeps its film
assets top-of-mind. By sharing booth space and cooperating with the Greater San
Francisco Bay Area Film Commissions or Film Liaisons in California Statewide film
offices, costs are reduced. Below are some of the key film industry events and marketing
shows:
California On Location Awards"
Held in the fall in Los Angeles, this event places Monterey County in front of 400 major
location scouts and managers as well as directors and producers. The evening honors top
film professionals who work well with California film commissions and recognizes the
production companies that keep film business in California. Monterey County Film
Commission helps sponsor this event with its statewide network of film commissions. It
affords visibility with the key market plus offers advertising opportunities. This is the
ideal forum for film commissioners to connect and build relationships with film location
professionals and production companies.
Cineposium Conference for Film Commission Professionals
The presentations, connections, networking and up-to-date training for professional film
commissioners makes the Cineposium conference the ideal source of information on film
office best practices and the latest competitive skills. Cineposium offers professional
development courses plus a senior film commissioner certification program. The latest in
incentives, marketing, new media opportunities, location filming and film office issues
are explored in seminars and networking sessions with fellow film commissioners.
California Only Tradeshow
A show solely presenting California film possibilities is held in southern California. It
keeps the focus on the unusual statewide locations or worldwide matching looks" that
location scouts and producers may not know about, encouraging more directors and
producers to film within the state. It's a key opportunity for the Monterey County film
commissioner to develop relationships with those who determine film sites.
Locations Trade Show
The April gathering of more than 4,000 location scouts, producers, directors, and other
location decision-makers is the major location-oriented show for the film industry.
Marketing Plan Page 10 of 15
BIB]
40019-U01
MCFC-U02
U02
MARKETING-U02
PLAN-U02
FY-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82312-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCFC - MARKETING PLAN FY 2009,>
�Association of Film Commissioners International
This organization raises the profile of the MCFC internationally, and provides specialized
training for film commissioners on best practices, updates on film industry needs, and
marketing efforts. As an AFCI member, the MCFC benefits from exposure for Monterey
County on the international AFCI website, international publicity in the Locations trade
journal, networking opportunities to gain competitive information, and name recognition
for Monterey County with worldwide filmmakers.
6. Sales Calls/On-Location Visits
Personalized familiarization visits for independent filmmakers and location scouts will be
provided to show off potential film sites and increase the number of film productions
coming on-location. Proactive sales calls on production companies will bring added top-
of-mind interest in Monterey County locations.
7. Film Company Response/Initiative Administration
Film Company Response is the single most important element to running an effective
film commission. Prompt, thorough and professional response to requests from
production companies is vital to increasing film production in Monterey County.
Elements of the film company response program are described below:
Community/Production Liaison
The film commission director of film production is on call 24 hours a day, 7 days a week,
to assist film companies and to intercept any problems or immediate needs that may
occur before and during filming. Staff and board members work to educate the local
community about the benefits of on-location film production and work to foster a film
friendly" attitude in order to attract more film production to Monterey County and keep
communication lines open. When productions arrive they are given assistance, and the
commission serves as liaison between locals and the production company.
Photography Location Library/Production Center
Increasing the location library, improving digital photography library, and improved
management of digital image files will be a priority in the fiscal year. Showing off and
updating Monterey County images is a critical marketing element. MCFC will continue
to enhance Monterey County's presence in the California Film Commission's advanced
digital photo library which is linked to the MCFC site. The film commission will offer a
free in-office Production Center and location library to location scouts and producers
coming to Monterey County.
Location Scouting
Film commission staff provides prompt free location scouting services to production
companies. Researching county locations, developing contacts with local property
owners, and traveling to areas to shoot photographs for specific production requests are
important services for film companies.
Permit Referral Service
The Monterey County Film Commission acts as a screening and information office for
companies inquiring about permits, thus expediting film requests and relieving the burden
of government jurisdictions. Details on film guidelines and procedures are provided by
film commission staff in order to pave a smooth road for permit acquisition.
Marketing Plan Page 12 of 15
BIB]
40019-U01
MCFC-U02
U02
MARKETING-U02
PLAN-U02
FY-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82312-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCFC - MARKETING PLAN FY 2009,>
�monreReY
coumv
FILM
commission
MONTEREY COUNTY FILM COMMISSION
COUNTY FUNDING BUDGET REQUEST
July 1, 2009- June 30, 2010
Promotional Plan Utilizing County Funds
Below is the budget for fiscal year 2009-2010 from the Monterey County Film
Commission. Adequate funding means more proactive marketing can be accomplished
in an increasingly competitive environment. Essential programs are listed and estimated.
1. ADVERTISING/ MARKETING/PROMOTIONS $19,000
Advertising in select trade publications and online directories; direct mail campaigns;
promotional collateral; communications and public relations program for local, regional and
film industry P3 Production, Producers and Commercial Producers directories, Reel
Directory for Northern California). Creative development for advertising and production of
collateral materials about county film opportunities, new California film incentive program, and
other initiatives.
2. WEBSITE /ONLINE MARKETING $25,000
Development of effective and interactive website; revenue-producing efforts via production
guide online. Reel Scout location library and project management system; E-communications
and newsletters to film industry professionals, trade organizations, local residents.
Expansion of social media outlets to propel marketing messages. Updating of needed
marketing software and hardware.
3. TRADESHOWS/ FILM INDUSTRY EDUCATION/DEVELOPMENT $10,000
Participation in key trade shows in Los Angeles and San Francisco areas; AFCI Cineposium
film industry advanced development programs and industry marketing seminars;
representation for county at Locations Tradeshow for producers, directors, location
managers; film industry events; California Only Tradeshow for key location scouts; California
On Location Awards event with top location decision-makers; FLICS/AFCI educational
Programs for film commissioner.
4. MARKET RESEARCH $3,000
Increasing film locations and local resources in county; securing data and analyzing county
economic impact; jurisdictional updates for permits and communication; compiling film
industry, media, and local film business contacts; assessing film production and film
commission best practices data at regional, state and international levels.
Marketing Plan Page 14 of 15
BIB]
40019-U01
MCFC-U02
U02
MARKETING-U02
PLAN-U02
FY-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82312-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCFC - MARKETING PLAN FY 2009,>
�5. CO-OP PROMOTIONS $3,000
Northern California and SFO; FLICS/California; collective promotions and associations to
leverage funds for advertising, promotional efforts, regional film industry exposure and
affiliation. Cooperative ventures and projects with county partners MCCVB and Cultural
Council.
6. SALES TRIPS/ON-LOCATION VISITS $5,000
Select sales trips, location scout assistance on-location, and familiarization trips to Monterey
County by potential filmmakers/location professionals, to increase exposure of county to
filmmakers and keep in the inside track; build relationship with Location Managers Guild, film
commissioner meetings, and other significant opportunities to enhance connections with key
market year-round.
7. FILM COMPANY RESPONSE/INCENTIVES ADMINISTRATION
$71,116
Facilitation of film production requests; assisting location scouts and managers and other
location decision-makers; enhancement of production photo library, scouting locations;
photography and photo scanning; staffing and maintenance of office management system
and digital library; jurisdictional communications; developing contacts for crew and services.
Staff to provide prompt, professional response to business inquiries, leads, requests for
assistance by film industry 24/7 to keep county competitive. Expansion of incentives program
to attract film business.
8. LOCAL ACTIVITIES/ EVENTS MARKETING $20,000
Coordination of local educational activities related to the film industry and job development.
Developing film-related events and cultural activities, presentations on film employment
opportunities, and local exposure to keep county residents and business aware of the MCFC
and the impact of the film industry as positive economic force. Development of Reel Friends
of the Film Commission" support organization.
TOTAL 156116
Marketing Plan Page 15 of 15
BIB]
40019-U01
MCFC-U02
U02
MARKETING-U02
PLAN-U02
FY-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82312-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCFC - MARKETING PLAN FY 2009,>
�PRODUCTION REVENUE TRACKING GUIDELINES
Direct Spending For On-Location Production US Dollars
Determining the direct location spending a film or media project brings to an area is an important task.
In a perfect world, a commission can ask the producer or production accountant on a project to arrive
at an accurate assessment of the actual dollars spent in a given area using the AFCI. However, this
information is not always available.
In the event actual reports cannot be secured, the formulas listed here have been recognized by AFCI
members from North American film commissions as reasonable guides for calculating the production
spending of certain projects. These formulas are based on an analysis of studio & TV network
accounting records, independent producers/production managers, commercial production companies,
exit reports submitted to film commissions, and generally accepted estimates from film commissioners.
Outside North America, many cities, regions, and nations may have different results, and are
encouraged to use this system as a basis for the development of their own unique tracking systems. As
with any formula, common sense and prevailing history should be applied. By careful tracking of reports
from AFCI members using this system, the Task Force will periodically refine the formulas to increase
the accuracy and flexibility for all jurisdictions.
LOW BUDGET
Minimal Crew MEDIUM BUDGET
Full Crew, Union
Scale HIGH BUDGET
Full Crew, Union
Scale
Type of Production
Feature Film $125,000/day $260,000/day
including stage work)
Feature Film
Independent) $30,000/day $50,000/day $110,000/day
TV Weekly Series
Network TV) $165,000/day $300,000/day
including stage work)
TV Movie $35,000/day $75,000/day $125,000/day
TV Special $35,000/day $60,000/day $100,000/day
Commercial $25,000/day $100,000/day $150,000/day
Music Video $30,000/day $65,000/day $110,000/day
Corporate/
Industrial $15,000/day $25,000/day $45,000/day
Documentary $15,000/day $25,000/day $35,000/day
Still Photography $15,000/day $25,000/day $35,000/day
Reality $7,500/day $25,000/day $60,000/day
* All Others $15,000/day $25,000/day $35,000/day
* All Others: 2nd Unit, Travel, Educational, Satellite, Foreign Broadcasts, Sports, Exercise, etc.
Revised February 2007)
BIB]
40019-U01
MCFC-U02
U02
MARKETING-U02
PLAN-U02
FY-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82312-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCFC - MARKETING PLAN FY 2009,>
�February 19, 2009
Production Alert: State Legislature Passes Motion Picture Production
Incentive.
Early this morning, the California legislature passed a tax credit for film and
television productions that film at least 75% of their shooting days in California,
as part of the state budget bill. The program is funded for five years at $100
million per year beginning in fiscal year July 2009/10 through the 2013/14 fiscal
year. However, credits may not be utilized until tax years beginning in Jan.
2011.)
The Production Incentive Program is geared towards feature films with budgets
between $1 million and $75 million, TV series that relocate to California, and TV
series produced for basic cable.
Eligible productions may receive tax credits equal to 20% of qualifying
expenditures or 25% for independent films with budgets under $10 million) and
TV series that relocate to California. Only below-the-line expenditures qualify.
Enormous thanks goes out to a broad coalition of entertainment industry groups
who worked tirelessly on this effort for many years. Those groups include: DGA,
IATSE, AFTRA, SAG, Teamsters, MPAA, IFTA, Hollywood Post Alliance, PGA
and countless film workers, producers, support businesses, the CFC board, and
others too numerous to mention.
Over the next few months, CFC Director Amy Lemisch will be working on drafting
program regulations and application procedures.
California Film Commission
7080 Hollywood Blvd., Suite 900
Hollywood, CA 90028
323-860-2960
www.film.ca.gov
BIB]
40019-U01
MCFC-U02
U02
MARKETING-U02
PLAN-U02
FY-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82312-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCFC - MARKETING PLAN FY 2009,>
�Firm
COMMISSION
February 19, 2009
Production Alert: State Legislature Passes Motion Picture Production
Incentive.
Early this morning, the California legislature passed a tax credit for film and
television productions that film at least 75% of their shooting days in California,
as part of the state budget bill. The program is funded for five years at $100
million per year beginning in fiscal year July 2009/10 through the 2013/14 fiscal
year. However, credits may not be utilized until tax years beginning in Jan.
2011.)
The Production Incentive Program is geared towards feature films with budgets
between $1 million and $75 million, TV series that relocate to California, and TV
series produced for basic cable.
Eligible productions may receive tax credits equal to 20% of qualifying
expenditures or 25% for independent films with budgets under $10 million) and
TV series that relocate to California. Only below-the-line expenditures qualify.
Enormous thanks goes out to a broad coalition of entertainment industry groups
who worked tirelessly on this effort for many years. Those groups include: DGA,
IATSE, AFTRA, SAG, Teamsters, MPAA, IFTA, Hollywood Post Alliance, PGA
and countless film workers, producers, support businesses, the CFC board, and
others too numerous to mention.
Over the next few months, CFC Director Amy Lemisch will be working on drafting
program regulations and application procedures.
California Film Commission
7080 Hollywood Blvd., Suite 900
Hollywood, CA 90028
323-860-2960
www.film.ca.gov
BIB]
40019-U01
MCFC-U02
U02
MARKETING-U02
PLAN-U02
FY-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82312-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
ACMC - WORKPLAN FOR 2009/2010,N�ARTSr couNCIL
MONTEREY COUNTY
WORKPLAN FOR
2009-2010
Presented
By Paulette Lynch, Executive Director
May 1, 2009
Arts Council for Monterey County
PO Box 7495
Carmel, CA 93921
831-622-9060
www. a rtsformo me reycou nty. o rg
BIB]
40019-U01
ACMC-U02
U02
WORKPLAN-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82313-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
ACMC - WORKPLAN FOR 2009/2010,N�Mission
The mission of the Arts Council for Monterey County is to enrich the qualify of life for everyone through the arts.
Our goal is to develop a vibrant, responsive and sustainable arts sector that strengthens and positions our county
as the best place in the world to live, work and play.
Overview
The Arts Council for Monterey County Arts Council) is a 501�(3) nonprofit arts organization
serving the children and families of this region since 1982. The Arts Council was created by a group of
local leaders, including the legendary Ansel Adams. Major programs today include The Arts Building
Vibrant Communities, Professional Artists in the Schools, Cultural Tourism, and The Creative
Industries.
The Arts Council has been a partner with the Monterey County Board of Supervisors for over
twenty five years, receiving funding from the Development Set Aside program and guidance from the
Overall Economic Development Commission OEDC). Thanks to this partnership and the support of
more recent collaborations with Community Foundation for Monterey County, James Irvine Foundation
and the Packard Foundation, the Arts Council for Monterey County has been successful in expanding
opportunities, deepening participation and inspiring excellence in every area of the county. We help
current arts presenters connect more effectively with our community through competitive grant funding,
professional development and promotion. We create new arts programming for residents with limited
access in partnership with Monterey County Free Libraries, Center for Employment Training and
CHISPA among others. Despite great challenges, we continue to serve thousands of students with the
greatest needs through the Professional Artist in the Schools Program and we have improved our
program to create more impact for the students, their schools and their families.
Last year, the Arts Council launched Creative Monterey County: An Action Plan for the Arts that
serves as the basis for our strategic plan, helps establish and expand partnerships and will continue to
guide our efforts for several years. Last November, when consultant Louise Stevens a national leader
in the synergies of arts and the economy conducted a follow-up study, she found that there are
already over 11,000 people employed in jobs that primarily depend on creativity an increase of 11 %
from the prior year. From the solo jeweler in Carmel Valley exporting original designs all over the state
to the Monterey Sculpture Center in Marina employing 27 people exporting bronze sculptures all over
the world, the creative entrepreneurs of our county have an output of nearly $1 billion ahead of
recreation and just behind health care. Arts Council services help everyone engaged in the arts and
creativity develop and strengthen their businesses, retaining and developing job opportunities.
Our board represents all five districts. Each board member is dedicated to ensuring that all
Monterey County residents especially our youth have the opportunity to access the advantages of
participating in the arts. All are dedicated to expanding the potential of our creative economy.
Page-2-of 11
BIB]
40019-U01
ACMC-U02
U02
WORKPLAN-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82313-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
ACMC - WORKPLAN FOR 2009/2010,N�Program Plans
1. The Arts Building Vibrant Communities
The arts help children and adults connect to our heritage and imagine a positive, productive future,
transcend daily struggles and communicate hopes and dreams. Participating in the arts helps
individuals to succeed; a healthy arts sector helps a community to flourish. One top priority of the Arts
Council in 2009-20 10 is to continue to expand opportunities in the arts especially for those in our
communities with the greatest challenges and the least access.
Goal 1) Increase public awareness of and access to opportunities in the arts
Strategies:
Fully implement and promote our own version of Artsopolis.com in partnership with the
Monterey County Business Council/ Creative Tech Cluster
Further expand the arts portal website to conveniently feature more directories and more details
regarding venues, galleries, lessons, instrument exchange, etc. including community links)
Create a new marketing campaign to drive traffic to the website including formal and informal
channels featuring local celebrities that celebrate the role of the arts in their success.
Further expand video documentation of The Arts in Monterey County
Continue to sponsor and facilitate arts cable arts programming that promotes local artists and
Arts organizations
Continue video producing capability of grantees and partners via lending library and training of
HiDef cameras
Further expand assemblies in the schools program, after school or community programs to
feature arts presenters with a special focus on underserved areas of the county
Continue to Support arts for major festivals that reach underserved populations e.g., Castroville
Artichoke Festival, Steinbeck Center Family Days, Day of the Child celebrations, Salinas Valley
Days)
Facilitate co-op advertising for 3 targeted campaigns similar to Monterey County Museums ad
campaign and brochure Where children explore to learn and adults learn to explore")
Conduct annual district focus groups to assess community needs
Continue partnerships with Monterey County Free Libraries, State Parks, etc. targeted to
underserved in region.
BIB]
40019-U01
ACMC-U02
U02
WORKPLAN-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82313-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
ACMC - WORKPLAN FOR 2009/2010,N�Goal 2) Strengthen capacity of arts presenters to serve a more diversified audience
Strategies:
Convene annual arts marketing symposium with nationally prominent speakers and consultants
Broadly publish and share results and anlaysis of AMBAG current demographic and
psychographic information and related regional trends to help arts presenters better understand
the changing needs of county residents
Conduct annual survey of arts presenters to determine needs for research, professional
development and promotion
Further develop special arts presenters section on the Arts Council website to disseminate
current and ongoing local, national research affecting arts presenters
Continue to convene monthly meetings of arts presenters on topics of arts marketing
featuring guest speakers and networking opportunities and add follow-up postings on the
website with speaker highlights, additional resources and potential next steps
Continue the arts presenters on-line discussion group for daily and weekly exchanges of ideas
Goal 3) Identify and nurture new arts presenters
Strategies:
Invite a broad, diverse array of people to the focus groups in each supervisorial district
Conduct informational interviews with all cultural groups to determine needs and share
information about available resources with the Arts Council and beyond.
Conduct media campaign regarding grant funding available including through web site,
newspapers, cable access, community bulletin boards.
Provide special grant support for new programs and organizations that target underserved
regions or populations
Provide free consultations to all new and emerging groups as needed with tracking sheet and
follow-up plan to document progress and potential
Support new and emerging local arts networks through consultations, sponsorship and active
membership as needed
Goal 4) Support Art Centers in Underserved Communities
Provide consultations as needed Alisal Center for the Arts E. Salinas) and Sol Treasures
King City) to strengthen organization and diversify resources
Facilitate taskforce in Greenfield for Arts Center as wing of Tom Rodgers Museum
Facilitate development of South Monterey County Center for Arts and Technology
Page 4-of 11
BIB]
40019-U01
ACMC-U02
U02
WORKPLAN-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82313-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
ACMC - WORKPLAN FOR 2009/2010,N� Facilitate taskforce of permanent Southern Monterey County Center for Arts and Technology in
Center for Employment Training, Soledad
Continue support of weekly arts classes in Greenfield and Soledad at host sites including
CHISPA with a focus on access for low-income families
Goal 5) Continue high profile exhibits at the Monterey County Government Center
featuring local artists with high quality work celebrating Monterey County Scenes.
Public Art can help define a space where people want to work and visit. Public Art helps reflect and
shape a community's self-identity.
Strategies:
Establish timeline with County officials;
Establish review panel and contract with installer
Send call to artists to all college art departments, galleries and art associations throughout the
county
Establish review panel and select estimated 35 of the best presented
Install all artwork in designated week and conduct reception
Goal 6) Provide call to artist support for any major public art project, encouraging
competition by local artists including outreach and training as feasible
H. Cultural Tourism
Around the world, more and more people are choosing where to travel on the basis of offerings in arts,
culture and heritage. Cultural tourists stay longer and spend more daily than the average tourist. Travel
Industry Association of America, The Historic/Cultural Traveler, 2003). Effective partnerships between
the arts and tourism will strengthen arts presenters, increase occupancy for hotels especially mid-
week and shoulder season and increase TOT and sales tax.
Goal 1) Increase and enhance communications among arts presenters and tourism
Strategies:
Continue to represent the arts to the Convention and Visitors Bureau to keep the arts top of
mind" for all staff and members of the MCCVB and learn about how the arts can best connect
with the hospitality industry
Identify all arts programs that complement mid-week and shoulder season promotions and
recommend partnerships to nearby properties
Update/share inventory of cultural assets with MCCVB members through concierges through
Monthly highlights by email to all and in person to targeted hotels
Share/update inventory updates through media quarterly article)
Page-5-of 11
BIB]
40019-U01
ACMC-U02
U02
WORKPLAN-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82313-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
ACMC - WORKPLAN FOR 2009/2010,N�Goal 2) Increase number of cultural tourists choosing Monterey County
Strategies:
Support the MC CVB/Monterey County brand and disseminate through all grantees
Continue to be proactive with MCCVB public relations committee
Develop targeted advertising campaigns using niche markets identified by key partners
Develop social networks around key areas of interest e.g, jazz, photography, Alta California)
that would encourage regular and repeat visits by cultural tourists
Goal 3) Increase participation of visitors in arts programming
Strategies:
Develop additional Rack Card Update Museums, Promote website, etc.)
Develop Ambassadors Program in association with Convention and Visitors Bureau part of C2)
through recruiting volunteers interested in promoting the arts and training all volunteers
regarding opportunities for visitors in the arts of our region; support efforts to fund coordinator
position
Promote a regular e-savers program and other general discount programs through our website
or the CVB website;
III. The Arts in Education
Learning through the arts helps students across the curriculum and inspires them to succeed and stay
in school. The crucial skills, abilities and training are not provided by any other subject and yet are more
and more critical to success in the new workforce critical thinking, problem solving, team work, and
creativity. Champions of Change: The Impact of the Arts on Learning, 1999) Arts integration is an
ongoing focus of the Professional Artists in the Schools Program, exploring literacy through visual art,
dance, theater, poetry and music. Each residency is tailored to the specific needs of the host school.
Goal 1) Serve at least 10,000 students with the greatest needs
Strategies:
Assess current needs of Monterey County Schools
Develop an outreach plan for all elementary and middle schools in the Monterey County School
District featuring programs available directly from the Arts Council and by other nonprofit arts
organizations.
Create Memorandums of Understanding with at least 30 schools priority Title 1)
Page 6 of 11
BIB]
40019-U01
ACMC-U02
U02
WORKPLAN-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82313-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
ACMC - WORKPLAN FOR 2009/2010,N�Goal 2) Increase capacity to deliver services to students with special needs
Strategies:
Select at least three new artist/instructors that are bilingual/Spanish
Train at least one new artist/instructor for children with disabilities e.g., hearing loss)
Develop arts and literacy and arts-integrated learning programs for ESL children and their
parents
Goal 3) Increase funding and partnerships in resource development
Strategies:
Apply for grants from national funders to support program innovation and expansion including
stimulus funds, media literacy, workforce development
Increase number of partners e.g., water districts with funding for outreach e.g., CSUMB
Watershed, Service Learning, Big Sur Arts Initiative
Further develop the website as resource with links to current research, resources and
opportunities
Goal 4) Increase impact and develop additional partnerships in service delivery
Strategies:
Train at least 3 community college or university students enrolled in arts or education programs
to assist professional artists at CSLJMB, MPC and/ Or Hartnell College
Complete outreach program for Sunset Center, Golden State Theater and other presenters of
national caliber artists to local schools for demonstrations, assemblies and master classes
Develop outreach program for grantees and other presenters with substantial potential to serve
underserved areas e.g., SpectorDance, Tonatiuh/Alisal Center for the Fine Arts
Create internship for a university or community college student enrolled in the arts or education
to assist director with program research, development and assessment
Develop a new series of 5 exhibitions in the same format as MiVida and The Plastic Vortex that
Bring schools and communities together in partnership with content providers e.g., Monterey
Bay Aquarium), community artists and arts presenters with one in each supervisorial district
BIB]
40019-U01
ACMC-U02
U02
WORKPLAN-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82313-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
ACMC - WORKPLAN FOR 2009/2010,N�IV. The Creative Industries
Creativity is the emergent business strategy of the 21St century- at the core of developing the right
products, attracting the most productive workers and nurturing the best businesses. At the 2006 World
Economic Forum in Davos, Switzerland the theme was The Creative Imperative" and Bill Gates
presented Microsoft's plan to organize itself in support of the creative economy. A vital arts sector
including a strong role for the arts in education is essential to effectively develop the creative
industries according to the 2003 study by The Urban Institute entitled Investing in Creativity A Study of
the Support Structure for U. S. Artists. Since each artist has tremendous potential to become a
successful entrepreneur that can both ado' to the diversity and vibrance of the local cultural scene and
strengthen the economy by creating additional jobs and enticing visitors. The most successful regions
will be those who nurture both the artists as entrepreneurs and the artists as a primary engine in arts
and culture organizations. Arts Council programs will help build those linkages and connect arts
entrepreneurs in our region with the artistic connections, financing, business planning and promotion
they need to grow and expand.
Goal 1: Increase public awareness of the economic impact and potential of the creative
industries
Strategies
Facilitate at least five new projects in The Creative Tech Cluster"
Participate in each tourism cluster to develop at least one new project
Participate regularly in Chambers of Commerce
Co-Host symposium by national expert such as author Dan Pink for Creative Industries
Expand The Master Class" program designed to drive locals and guests to specialized
training, brand e.g, The Master Class Monterey County" including an online component
Expand Teen Film Festival in cooperation with Rebecca Barrymore And CSUMB
Add Animation Teaching Festival and summer camps featuring lead animators at Disney, Pixar
and Industrial Light and Magic.
Goal 2: Decrease barriers to entry and increase sustainability
Strategies
Identify and disseminate info on relevant federal grants
Support Arts Habitat programs and services to the industry including
Monthly meetings
Strengthen Artists Equity outreach and access to health care, liability insurance
Support Monterey County Open Studio Tours through sponsorship,
consulting and volunteer staffing
Page-8-of 11
BIB]
40019-U01
ACMC-U02
U02
WORKPLAN-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82313-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
ACMC - WORKPLAN FOR 2009/2010,N �Goal 3: Retain, Promote, Add Jobs
The Arts Council programs focusing on the Creative Industries could significantly retain and promote
and possibly increase employment in this area even in the next few years. Each year, we will publish a
complete report that will incorporate all of the following: Monterey County Employment Data published
by Monterey County Business Council, independent research IMPLAN report http://www.implan.com/),
Arts Council surveys of arts presenters, artists, artisans and designers.
Develop pipeline for workers with traditional barriers to access in partnership
With Workforce Investment Board including youth, people with disabilities
Granting
Develop micro-loan packages with local lenders and funders such as
Community Foundation Women's Fund, California Traditional Arts Foundation
And Monterey County Business Council each package would include basic
Business development training
Develop business services program for professional artists and adapt for on line,
distance learning
The Granting Process is one of the most vital tools the Arts Council has to reach our goals and achieve
our vision of a vibrant and sustainable arts sector of benefit to all Monterey County residents and
visitors. Funds will be allocated on a competitive basis to a wide variety of small and mid-sized
nonprofit arts organizations. Priority consideration will be awarded for projects that substantially and
creatively identify, attract, and engage new or expanded audiences e.g., youth, North County, South
County). One challenge grant will be awarded in each district to arts organizations in high priority areas
that incorporate partnerships with other arts groups and/or other service providers such as Libraries or
State Parks. One enterprise grant in each district will be awarded to arts organizations in special
immediate circumstances such as Alisal Center for the Arts with a new building to furnish this year.
Grant cycles are held in both Fall and Spring to increase access.
Eligibility
Organizations with annual budgets under $500,000
Organizations and Grant Projects must be located in Monterey County
The lead applicant is a 501� 3) organization
Projects with art as the primary focus
Projects that actively involve the general public
Collaborative Challenge grants must serve an underserved region or population
Notification and Outreach
Announcements of the availability of grants will be made via mail, email, the Arts Council web site and
press releases to all media in our county. In addition, the grants will be announced in regional focus
groups held in each supervisorial district. As needed, Arts Council staff and volunteers will provide
special sessions for new applications regarding process and/or procedures and to help develop new
ideas. The applicant organizations will represent all disciplines and all cultures and reflect a very broad
range of professional development.
BIB]
40019-U01
ACMC-U02
U02
WORKPLAN-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82313-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
ACMC - WORKPLAN FOR 2009/2010,N
�Review and Selection
The Program Team of the Arts Council Board of Directors will appoint panels comprised of members of
the community with diverse perspectives professionally, culturally, and in terms of age and experience.
Panels will have at least five members. At least three members will have professional expertise and
background in the arts. The board will review all panel recommendations to ensure thoroughness and
accuracy and make recommendations to the OEDC for final approval.
Ratings will be based on the evaluation grids that Arts Council staff provide to the grant panel. The
criteria are based on national research evaluating effectiveness in the arts. Criteria focus on potential
impact of proposed service, overall strength of organization, unique contribution of the program or
service to the region, qualifications of artistic personnel, evidence of community support, and outreach
and audience building plans. Final allocation amounts will be based according to the rating and the
amount of total funding available.
Governance
There have been no substantial changes recently. All five supervisorial districts are equally
represented. Board meetings are held once a month with the board president or vice president chairing
the meeting. A planning retreat is held annually. 51% is the specified quorum. Board members adhere
to Robert's Rules of Order.
The Board is organized in teams that meet once per month in addition to the regular board meeting:
The Executive Team sets the agenda, reviews financial and personnel matters and leads the annual
retreat. The Development and Communications Team guides fundraising and marketing efforts. The
Programs Teams develops program objectives, reviews grant applications and supervises the
Regranting process. Board members, panelists and reviewers are recruited from all areas of the
county, all ages and all occupations.
The board is supported by a part-time Executive Director Paulette Lynch, MA) who manages all
aspects of the organization and is in turn supported by a part-time Arts and Education Director Kira
Carillo Corser, MFA) and part-time Marketing and Outreach Coordinator Ana Covarrubias)
Partnerships
Arts Building Vibrant Community: OEDC/Monterey County Board of Supervisors, The Monterey
County Film Commission, MPUSD and all Monterey County School Districts, All Nonprofit Arts
Organizations, Community Foundation For Monterey County, Packard Foundation, Local Arts Councils
such as Marina Arts Council, Big Sur Arts Initiative, Arts Habitat, Access Monterey Peninsula, Salinas
Arts Congress
Cultural Tourism: OEDC/Monterey County Board of Supervisors, Monterey County Convention and
Visitors Bureau, select arts organizations, Monterey County Business Council Clusters Program,
Monterey County Vintners and Growers Association
BIB]
40019-U01
ACMC-U02
U02
WORKPLAN-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82313-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
ACMC - WORKPLAN FOR 2009/2010,N
�Arts and Education: MPUSD, Monterey County Office of Education, all Monterey County School
Districts, Carmel Gallery Alliance, Marina Coast Water District, CSUMB Visual and Performing Arts
Program, First Five Monterey County
The Creative Industries: Workforce Investment Board, Monterey County Business Council, Chambers
of Commerce, American Institute of Architects
Leveraging County Support
The Arts Council will continue to leverage county funding approximately 2:1) through diversified
income streams:
Grants local, regional, state and federal
Special Events Champions of The Arts
Direct Mail Campaigns September, December, March
Major gifts campaign ongoing
Earned income Donated art auction, art calendar sales
BIB]
40019-U01
ACMC-U02
U02
WORKPLAN-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82313-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
ACMC - WORKPLAN FOR 2009/2010,N
� ARTS COUNCIL BUDGET
2009-2010
Estimated
0910 Notes 0809 Actual 0809 Budget
Income
4100 Government Grants Monterey Co
4105 General Programs 75,303 144,736
4125 Cultural Granting 185,000 185,000
4135 California Arts Council 20,000 2-yr) 20,930
Other Govt 0 346,000
Total 4100 Government Grants 280,303 350,665 346,000
4200 Foundation Grants
4205 Community 130,000 141,000
Packard Foundation 95,000
Community Foundation 10,000
Harden Foundation 15,000
AT&T! 10,000
4210 Corporations 5,000 3,060
4200. Foundation Grants Other 0 130,000
Total 4200 Foundation Grants 135,000 unrestricted 144,060 130,000
4300 PAS
4305 Project Fees 65,276
4310 Assembly Fees 2,700
4320 Children's Art Fest 2,300
4300 PAS Other 0 185,000
Total 4300 PAS 75,000 70,276 185,000
4500 Fundraising & Contributions
1 4505 Indiv./Business Contributions 40,667
4500 Fundraising & Contributions Other 5,000 38,000
Total 4500 Fundraising & Contributions 45,000 45,667 38,000
4600 Interest & Other Revenue
4605. Interest Income 66 50
4610 Other Income/Endowment 966 800
Total 4600 Interest & Other Revenue 0 1,032 850
4700 Sales
4720 Calendar Sales 2,679 3,750
Total 4700 Sales 5,000 new format 2,559 3,750
Total Income 540,303 614,258 703,600
L 1 540,303 614,258 703,600
Expense
Payroll Expenses 22
Page 1 of 3
BIB]
40019-U01
ACMC-U02
U02
WORKPLAN-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82313-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
ACMC - WORKPLAN FOR 2009/2010,N
� Estimated
0910 Notes 0809 Actual 0809 Budget
6100 Salaries & Employee Benefits
6101 Salaries
6101 a. Executive Director 42,000 41,875
6101 b. Program Manager 50,000 49,297
6101 c. Development Manager 40,000 40,883
6101 d. Office Assistant 0 11,607
6101 Salaries Other 125,000
Total 6101 Salaries 132,000 143,662 125,000
6102 Payroll Tax Expense 12,000 12,228 12,000
6103 Employee Benefits 1,200 2,351 2,200
6100 Salaries & Employee Benefits Other
Total 6100 Salaries & Employee Benefits 145,200 158,240 139,200
6200 Office Admin & Materials
6205 Bank Charges/Ccd Fees 1,200 1,174 380
6210 Office Supplies/Expense 5,000 5,292 2,500
6215 Rent 5,600 5,652 5,800
6220 Employee Travel 3,000 4,910 1,000
6225 Telephone & Fax 3,500 3,422 2,900
6230 Postage & Mailing 1,000 1,077 1,000
6235 Meetings & Conferences 2,000 1,935 1,000
6240 Printing & Copying Charges 12,500 14,886 10,000
6245 Operating Supplies 2,000 3,924 220
6250 Equipment Maintenance Charges 850 815 1,000
6255 Equipment Depreciation 1,500 1,538 1,200
6260 Internet Access & Website Chgs 7,500 4,600 13,800
6265 Advertising & Promotion 7,500 11,673
6275 Dues & Subscriptions 500 359 400
6280 Insurance Policy Charges 6,000 5,007 8,000
6200 Office Admin & Materials Other
Total 6200 Office Admin & Materials 59,650 66,264 49,200
6300 Professional Services
6310 Artist Fees 85,000 Schools/Community 76,968
6320 Catering Fees 15,000 Fundraising Gala 14,888
6340 Administrative Fees 2,500 2,525
6350 Consultant Fees 7,500 10,386
6365 Accounting Service Fees 20,000 Includes Audit 19,637 22,000
6366 Legal Service Fees 150 168 420
6370 Photographer Fees 75
6300 Professional Services Other 0 185,000
Total 6300 Professional Services 130,150 124,646 207,420
6500 Grants
6510 Organization Grants 57,330
6515 Project Grants 41,800
6525 Arts Initiatives 38,100
6560 Co-Op Ad Program 894
6500 Grants Other 46,876 185,000
Page 2 of 3
BIB]
40019-U01
ACMC-U02
U02
WORKPLAN-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82313-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
ACMC - WORKPLAN FOR 2009/2010,N�I
Estimated
0910 Notes 0809 Actual 0809 Budget
Total 6500 Grants 185,000 185,000 185,000
6600 Special Program Expenses
6620 Artists' Supplies & Materials 2,000 3,086
6650 Art Production Expense 2,500 5,222
Total 6600 Special Program Expenses 4,500 8,308
6700 Special Fundraising Expenses
6730 Facility Rental 0 14,000
7 6770 Auction Item Purchases 100
Total 6700 Special Fundraising Expenses 0 100 14,000
6900 Taxes
6940 Local Taxes 317
6950 Taxes & Licenses 151 400
Total 6900 Taxes 500 468 400
9999 VOID 0
Total Ex pense 525,000 543,805 595,220
15,303 70,454 108,380
Prior Year Loss / Fund Balance Transfer 43,954 26,500) 26,500)
Next Beginning Balance 59,257 43,954 81,880
Contingency 31,000 31,000
Reserve 28,257 12,954
Summary Eliminates Admin pit position
Compare No increase to salary/hours
To Adds 15,000 to Reserves
Prior Yr Maintains Grants at 0809 level
Page 3 of 3
BIB]
40019-U01
ACMC-U02
U02
WORKPLAN-U02
2009/2010-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82313-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Monterey County Convention & Visitors Bureau
2009-10 Strategic Plan
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Strategic Assumptions
Downward pressure on business through at least
2nd half of 2010, possibly 1St half of 2011
Group business very soft overall
Corporate and Incentive markets hurt most
Association & SMERF in West is highest
potential
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Strategic Assumptions
Leisure must be pursued to mitigate group
Drive market is best leisure opportunity
Can't assume high season success
Subject to market learning, stay with current
model through first half of FY 09-10.
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Rebound Readiness
Must stay in touch with group
markets /relationships developed
Must prepare for changed marketing
environment
Downturn's impact on media outlets
Reduction in available budget
Growing importance of online
Requires data/research to make transition
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Rebound Readiness
Second half of FY could see major strategic
changes
More online
Pre testing creative/media model requires
significant lead time)
More segmented appeals
Significant new research
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Budget Comparisons
09-10
08-09
Budget
Prelim
Budget Budget to
Budget
INCOME
EXPENSES 4,681,803 4,264,265 417,538)
Admin 4761090 10% 415,237 9.74% 60,853)
Sales/Group 1,726,398 35.50% 1,315,203 30.84% 411,195)
Leisure Marketing 1,509,029 31% 1,425,620 33.43% 83,409)
Internet 194,485 4.00% 202,485 4.75% 8,000
Communications 388,155 8.00% 363,390 8.52% 24,765)
Membership 601800 1.50% 64,200 1.51% 3,400
Visitor Services 410,378 8.50% 412,230 9.67% 1,852
TID Management 76,333 1.50% 65,900 1.55% 10,433)
Total Expenses 4,841,668 100% 4,264,265 100% 577,403)
Net Income Loss) 159,865)
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Group Sales
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Projected Actual Compared to Goal
Year Orig Goal Proj Act Var to Goal Var to LY
Leads 650 370 43.1% 5.9%
Lead RN 200,000 157,736 21.1% 1.8%
Definite RN 30,000 33,267 10.9% 112.1%
Call Activity 25,000 49,774 99.1% 12.9%
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g }�Spread of CVB Bookings
rolling 12 months booking pace, Mar 08 to Feb 09)
Year 2008 2009 2010 2011
Total RN 6,086 17,446 5,277 440
%of Total 21% 60% 18% 1%
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g
}�DOS Strategy Sessions
Top 5 Takeaways
Stay the course staffing and deployment)
Keep group sales staff focusing on group
Travel budget adjustment consensus
Tradeshow budget adjustments consensus
Keep customer events in CA incorporate some type
of educational opportunity)
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g
}�Key Group Sales Strategies
Adjust market segment focus based on current
economy
Adjust focus within each geographical market
and within each segment based on production
potential
Continue relationship-based sales strategies
banking on when low-producing markets
rebound
Continue to balance focus across all property
types and jurisdictions
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g
}�Key Group Sales Strategies
Get program opportunities in front of CVB
Partners well in advance
Go lean & mean for tradeshows
Manage impact of MMC transition/ reduction
Review productivity by segment, territory,
position then right-size goals accordingly
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g
}�Percentage of Groups/Room Nights
CA to Non-CA)
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Groups
Roomnights
CA Non-CA
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�California-Specific Market Focus
Continue to focus on CA to maximize
productivity from this key feeder market
Put extra manpower against Fresno to capitalize
on that market potential
Continue developing Southern CA opportunities
Reap benefits of market consistency in Northern
CA and Sacramento
Be ready to jump start SJ/Silicon Valley when
High Tech comes back
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�CA-Focused Tactics
NCC MPI Banner, Directory, Sponsorship,
Travel and Tradeshow, Blitzes 2)
OC and SCC MPI Banner, Sponsorship, Travel
and Tradeshow, Blitzes 2)
SSN MPI Sponsorship, Travel and
Tradeshow, Blitz Ca1SAE)
Ca1SAE Directory, Sponsorship, Travel and
Tradeshow, Blitz SSN MPS
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Balance of US Market Focus
Keep working on developing markets with a
slight shift back towards western US
Remain present in East Coast but continue
developing Midwest major focus on IL)
Continue developing TX and GA in the South
and Southwest
Maximize WA and OR potential
Continue to mine in CO and AZ due to direct
flights into Monterey
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Room Nights by Market Segment
Year over Year comparison)
35%
30%
25%
20%
15%
10%
5%
0%
2007-2008.
2008-2009
* Although still very relevant, there is a 3 month overlap in the data
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Groups by Market Segment
Year over Year comparison)
40%
35%
30%
25%
20%
15%
10%
5%
0%
54-N \Y- \Y- Ce
Qi
2007-2008
2008-2009
* Although still very relevant, there is a 3 month overlap in the data
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Near Term Segment Emphasis
Corporate while total percentage is lower, total
roomnights are up substantially
Government increased as more partners are willing
to play in this rated market during the downturn
National, State and Regional Association all up
substantially due to our efforts and presence in
DC/VA/MD and Sacramento
Tour & Travel showing very positive growth as more
hotels want to partake as we ramp up to hosting NTA
Spring Meet
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Segments for Rebound
High Tech is resting now but we are poised for
the rebound when it turns
Financial and Insurance will be quiet for a while
Incentive is currently flying below the radar as
no one wants to be seen spending lavishly
companies are averse to resort destinations and
properties with resort in their name)
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�wow
+nal Marks
S.id g,CMP
Cynthia Kimbrell
Debbie Jordan CASE
tExece
AcctExec
Acct Exec
VerticaLMarkets
Anne Auburn, Tour &TravelandSMERF
Bruce Skidmore, Incentive Market. intemtediaries E,p in E
Lauren.Sidng, CA State Associ ation and CA State Agency
Jeny.Diez. Sales Coordinator. service leads and under 10 roems'night
wWbftAkd9ftft
Debbie Jordan, CorporateA-1, NattonalAssn
Cynthia Kimbrell, CorporateJ-Z
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Group Advertising & PR Tactics
Meeting Industry E-Newsletter
Minimal print advertising with Co-Op due to
budget shift into Leisure Marketing
Directory listings in key markets Ca1SAE,
ASAE, SITE)
Public relations /editorial
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Mar to Jun 08/09 Media Plan
F Y 2008/2009 FY 2009/2010
March April Ma June July August
23 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20
m
m m m o
Key Shows/Events
z L
3~ U
3:
t ry
Lc N C
a N
U q
o
Net Cost
2
a
s as D
a Q Q
Z
Pay-per-click
Western United States $ 18,000
Smart Meetings
P4CB)ROB)
E-Newsletter Destination Focus: Destination Focus;
Greater SF Monterey
Leaderboard Leaderboard
smartmeetings.com Interstitial link from Home Page to Destination Sponsorship
$ 13,619
Successful Meetings
1/2 P4CB
successfulmeetings.com Site Sponsorship
300)(100 banner on Home Page
$ 11,400
Meetings West
E-Newsletter Destination:.`
Nor CA Coast
meetingsfocus.com 300x250 Top Position Home Page
$ 6,181
TOTAL MEDIA $ 49,200
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Tradeshows
Corporate/incentive shows 10 8)
National/state association shows 9 10)
Tour and travel shows 3 5)
SMERF 0 3)
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Blitzes, Fams, Sponsorships
Sales Blitzes
San Jose/Silicon Valley Nov 09, May 10)
Sacramento May 10)
Greater San Francisco Nov 09, June 10)
Los Angeles Mar 10)
Orange County Mar 10)
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Blitzes, Fams, Sponsorships
FAMs Two featuring Monterey and
greater Carmel area)
12 clients each
3 nights each
With air for out of town clients
Dates contingent on partner availability
Successful Meetings University CA
April 2010, 3 nights
35 qualified clients
Sponsored events throughout Monterey County
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}�Blitzes, Fams, Sponsorships
Sponsorships
CaISAE Annual Meeting $3k)
NCCMPI Tradeshow $3k)
SITE Annual Meeting $5k)
SMU CA Breakfast $4k)
NTA Annual Meeting Wine Reception $1500)
Other Co-Op opportunities as presented if partners
participate
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g }�Calendar 2009 Combined Activities
Activity July August September October November December
MPI WEC ASAEAnnuaI ISiTEClassic SITE AnnuaI NTAAnnual Ca I SAE Sea sona I
IT&ME Ho ow ases
Trade Show Affordable Mtgs DC
FAMS Monter FAIL
S1/Silicon Valley
Blitzes San Francisco
DC/VA/MD WI DC/VA/MD LA/OC, CA RI/NYC LA/OC, CA
E Bay, N Bay, SF DC/VA/MD SF Dallas, TX SF DC/VA/MD
Sacramento LA/OC, CA Seattle DC/VA/MD DC/VA/MD E Bay, N Bay, SF
Sales Trips SF SF AZ SJ-East Bay Portland
SF S1/Santa Clara, CA
K Corporate Nati Assn State Assn Incentive
ey Tour & Travel ConscJr4)r ER 3� a
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g }�Calendar 2010 Combined Activities
Activity January February March April May June
NAJ Summit MPI SCC ff Mtg i Pow Wow MPI NCC Gala
MPI NCC MPI SSN ASAE Springtime Sunset Fraveli
Trade Show DestShowcase DC CaISAEAnnuaI Affordable Mtgs W
Dest Showcase Chi
Ca eI CI FAM SMU CA Fam
FAMS
Los Angeles Si/Silicon Valley San Francisco
Blitzes Orange County Sacramento
LA/OC, CA PA/NJ s k 11I Ohio r Ailanta i d e t 5
DC/VA/MD Silicon Valley, CA DC/VA/MD DC/VA/MD DC/VA/MD LA/OC, CA
East Bay
SF
Kansas/NE
E Bay, NBay, SF AUR
1
Sales Trips ti:; I w t Central Coast Silicon Valley, CA DC/VA/MD
Chicago Si/Santa Clara, CA SF
East Bay
Corporate Natl Assn State Assn Incentive
Key
Tour & Travel
Consumer
SMERF
C p ssn a
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g }�Additional Initiatives
Adding $25,000 in group-focused destination
research
Adding Shopper Service to use as a training tool
and feedback on Account Executive
performance
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g }� NOTEXTPAGE
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g }�Core Strategies:
Uncertain Economic Conditions
Address current conditions by remaining
nimble
Economy forecasted to remain status quo,
rebounding in 2010, probably not till Q3-4
Plan annual media schedule with Q2 assessment of
market conditions
Create trigger" for re-plan of second half rebound
would allow us to go hack to branding as primary role)
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g!}�Core Strategies: Market Selection
Focus on core markets during current
economic climate.
Concentrate on Northern CA travelers taking
shorter trips to near-by destinations
Take advantage of the fact that Monterey County is
a known" brand for Bay Area market
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g"}�Core Strategies: Timing
Adjust advertising flights to high/shoulder
season rather than off season
Core season may be vulnerable
Short lead time means off season flighting is too
early
Fish where and when the fish are biting."
Craft non advertising, soft" marketing tactics to
support off-season months
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g#}�Core Strategies: Media
Continue higher than normal focus on
Information and Price Value Phases.
Use hybrid" advertising that both brands the
destination and includes call to action messaging
Adjust co-operative effort to provide realistic partner
program online)
Maximize online tactics to extend media post click
marketing)
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g$}�Media Vehicles
Regional Publications:
Targeted vehicle in concentrated geographic area
Additional coverage through value added and editorial
SEM:
Use year round to keep Monterey in consideration set of
vacation/travel searches
Eliminates campaign ramp up"
Support searches specific to the off-season timing/pulsing
Target users based on categories that include:
Travel Enthusiast, CA/Monterey Qualified
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g%}�Media Vehicles
Online Advertising
Target the in-market traveler on premier travel research websites
i.e. Trip Advisor, Yahoo!Travel, etc.)
Link consumers directly to offers/deals
Selection criteria includes:
Appropriate content ex. Travel & Vacation focused
content)
Traffic/Reach
Target Audience composition
CPMs
Proven Performers
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g&}�Media-Considered/Not
Recommended
Sunset Magazine
ROI on investment for Northern California Only buy not worthy
Newspaper
Approximately $17/K each week to run in the Chronicle and Bee
Radio:
Builds frequency and provides promotional capabilities
Added value and promotional weight can be used to extend schedules
0:10/:15 traffic sponsorship ids San Francisco & Sacramento)
Spots air at key listening times primarily morning and afternoon
drives when ratings are highest
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g'}�Preliminary Schedule
FY 2009-2010 FY11
July Auqusr September Oember November Deeembr, January Feb-,, March April May Jun July CAso:Cusd
Peak Season Off-Peak Season: Peak Season lieu:.
Secret Season" Summer
Unpaid or low-cost marketing activities:
PR Promotions armershi a Locals-Onl
Othcrkcy Need. Period. Thanks-giving Holidays/NewYeao Vaknrinca Eaar cr/SpringBrcak CoOl ingfor
Solutions
Ins ir.tion Phue
Inmme:Advertising
F
la
E
10
0
1720.W
Nonhcm CA E a I 1 t t ai
1,
CA ORcial Vuitura Guide P4CB) 2009 CA Snte Otf r.1 Vi.1mr. Guide 2010 CA State Olfei I Viaiton Guide $18,0K
Local Magaainer P4CB)
San Francisco M
g.zinc f I(N1,INN
Sacramento Magatine
Sac7own
r-----------I r
I I I I 1205,00
Decinoamaking fm Spring, 2010
I I
awls P'
I I Adr.rti.ingforsprinW,a0t0(FBDj
I Prim.. Midl
i----------- Mr.I
Information Ph...
Sea
Marketin
r q
gn
h E g Y I
o r
t~~ l t
Z
$) Y
l
s
a
v 5.... 3a. 7
w wrcdfor NEFDP d.
I SEM hen rc s
s r f
L.
xAi
X r>. %7.Y�.
r----------- 1 r--------------
Deciaroa=ma
gpring, 2010 I
I
oau,gi
I erategres
Advenieing for spring, 2010 f BU)
ToralMcdi. Eo cndirure $863,0001
27%
12%
61%
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g(}�Segment Strategy
Green Monterey, Food & Wine, US Open/Golf,
International & Heritage
Gather critical mass of information on segment
Promote it through MCCVB vehicles PR,
website, blog, newsletter)
Support with advertising as warranted print,
banner, search)
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g)}�Green Monterey
Organize green database
Provide in format useful to both leisure and
group visitors
Use MCCVB vehicles to drive traffic
Due to nature" of the content, provide as a
resource not mission
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g*}�Green Monterey
i
onTe
Green Your Trip I Green MIee in s
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g+}�Food & Wine
Promote key messaging points for culinary and
wine segment
Support key events Pebble Beach Food &
Wine, Cooking for Solutions, etc.)
Highlight local, notable chefs
Provide some paid support
Use MCCVB vehicles to drive traffic
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g,}�Food & Wine
Food History I Featured Articles I Chef Profiles I Foodie 411 Blog I Events Plan your next trip
f
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g-}�US Open/Golf
Leverage event 3 months before & after
Determine potential support from golf/lodging
Explore media partnerships with Golf Digest, Golf
Channel, & online vehicles
Support with online
Create landing page, use main site as resource
Stimulate traffic with sweepstakes
Leverage unpaid media promotion in golf and non-
golf travel publications
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g.}�International
International Visitors to the US:
Stay 11 nights in California
75% Say CA is Main Destination)
Have a 50-100 day planning window
80% Stay in Hotels
Spend $1,166 per trip compared to in-state at $435
Growth since 2003, but projected down for most major
markets in 2009
California lifestyle is appealing
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g/}�International
Translate portion of website into key languages
German, French, Italian, Japanese
Tweak presentation to cultural appeal
Search engine marketing to assist in driving
traffic
Potentially advertise in CTTC and SF CVB
international guides
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g0}�Heritage
Create database of historic tourism offerings
throughout Monterey County
Create partnership with National Trust for
Historic Preservation
Further promote through MCCVB vehicles,
including video
Support buildup to 1 00th Salinas Rodeo
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g1}�Research
Return on Investment Study results in August
Visitor Profile Study
Predictive research with the Aquarium
International CTTC/VISA data
Visitor Center surveys
Website and newsletter surveys
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g2}�Leisure Marketing Expense Budget
Expenses
08-09 Budget % of
Budget 09-10 Prelim
Budget % of
Budget 08-09/09-10
Bdgt to Bdgt
Payroll & Related 179,900 195,800 15,900
Advertising Agency Fees 180,000 180,000
Production & Media 794,129 883,000 106,169
Coop Marketing Programs 300,000 300,000)
Research 33,000 80,000 47,000
Publications 5,000 5,000
Training & Education 5,000 1,500 3,500)
Postage & Shipping 4,000 500 3,500)
Travel & Meals 4,000 800 3,200)
Telephone 4,000, 2,000 2,000)
TOTAL 1,509,029 32% 1,365,898 32% 143,131
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g3}�Leisure Marketing Expense Budget
Expenses
08-09 Budget % of
Budget 09-10 Prelim
Budget % of
Budget 08-09/09-10
Bdgt to Bdgt
Internet Payroll & Related 60,000 68,000 8,000
Website Production 50,000 45,000 5,000)
Internet Marketing 80,000 85,885 5,885
ASP License 4,485 3,600 885
TOTAL 194,485 4% 202,485 5% 8 000
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g4}�Communications
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g5}�09-10 Objectives
Primary Focus: Core/Drive Market but stay
connected to National outlets
Pulse around opportunistic; focused
periods/seasonal niches
Secret Season, Romance, Holidays, Spring Break
Generate group & meetings relationships and
coverage
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g6}�09-10 Objectives
Editorial support of marketing value initiatives
Fall Secret Season, etc
Other targeted outreach, supported by hot
topics as indicated by journalists, online UGC)
Affordable /Family
Arts & Culture
Adventure
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g7}�09-10 Objectives
Maximize gateways provided by State Tourism
& SFCVB
treated as an outlet
increase share voice
Build destination story in designated areas
Adventure/Green/Eco
Food & Wine
Capitalize spotlight of US Open 2010
Tell our destination and golf story
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g8}�Story Angle Development
Food and Wine sustainable, salad bowl,
surprising wine story
Arts, Culture, Heritage preservation,
architecture, undiscovered gems
Family & Affordable lists, itineraries, packages
Adventure & Outdoor soft adventure, eco
friendly/adventure lodging
Golf known and unknown courses and other
secrets
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g9}�Group Sales
Build relationships in key group editorial publications
Successful Meetings
Meetings West
Corporate Meetings & Incentive Travel
Smart Meetings
Generate buzz around event settings, venues,
Monterey-only" activities
Assist publications in Monterey coverage for special
editorial round-ups
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g:}�UK Initiatives
Media Relations
Media familiarization program
8 individual visits in 121 months
Itinerary development
Media releases 6)
Industry relations airlines, tour operators)
Industry trade show
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g;}�Media Missions/Outreach
New York
Scheduled 1x per year in person in conjunction with
CTTC Event 12-15 editorial visits)
San Francisco
Scheduled 2x per year in person plus ongoing visits as
needed 15 editorial visits per)
Los Angeles
Scheduled 1x per year in person in conjunction with
CTTC Event plus ongoing visits as needed 12-15
editorial visits)
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g<}�Media Missions/Outreach
Central Valley
Sacramento, Stockton, Modesto, Fresno, initial in-
person visits with key outlets
Group Media Outreach
Initial in-person visits as needed 5+)
Society of American Travel Writers
Annual conference
Small Hosted Events i.e. Showcase Monterey Food
and Wine)
MCVGA San Francisco Event
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g=}�Media Familiarization/Story Trips
40 Domestic Fam visits
8 international UK Fam visits
Pitching, travel coordination, on site hosting,
follow up
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g>}�Community Relations
Help community understand and connect to
MCCVB activities
Member newsletter
Local coverage
Community presentations
Crisis Management
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g?}�Land & See
Redesign
More consumer publication look & feel
Rewrite
More editorial feel while maintaining directory
usefulness
Article" features based on strategic angles
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g@}�Tools
New Service: Vocus
Replaces Cision/Bacons, Burrelles monitoring,
reproduction and distribution services
Unifies traditional and non traditional media sources
under one supplier
Photo Shoot
Targeted angles romance, pet travel, holiday specific etc.)
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gA}�Membership and
Visitor Services
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gB}�Membership
Member Communication/ Outreach
Visible connector between members and MCCVB
Reinforce general and specific membership
benefits promotional programs, e specials, etc)
New member development
Target nightlife, restaurants and wineries
Update Sales Kits revising all necessary information
Help connect members to MCCVB and industry data,
trends and studies
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gC}�Visitor Services
Quarterly Staff Training and update sessions
Secret Shopper Program to gauge performance
Work with Chambers to administer at least three staff
FAM trips per year
Explore extending video shorts to El Estero
Survey machine to gather demographic data
Explore partner hosted events for Visitor Center Staff
education, appreciation)
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gD}�Appendix
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gE}�Sales Budget Adjustment Strategies
Right-size Account Executive travel
Increase Co-Op budget expectations above LY
Budget but below LY Actuals
Reduce sponsorship commitments
Reduce Advertising, Media and Agency Fees to
support increased Leisure Marketing budget
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gF}�Key Research Points
Planners expect a 9% decrease in number of mtgs, 3%
decrease in staffing, 5% increase in their workload
closely mirrored by suppliers expectations)
Second half of 2008, organizations canceled 4.1
meetings representing 8% of total for that period.
For 2009, organizations have already canceled 3.4
meetings representing 7% of all meetings.
Clients want to negotiate extras like free transportation,
comp meals and expect more competitive bids.
Clients still see face to face meetings as very important.
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gG}�Key Research Points
Planner decisions driven by cost, airlift and then
customer service.
Planners feel it is now a buyers market.
Planners expect a 2% increase in cost per meeting
compared to last year's 11 % growth in meeting budgets
and 22.6% in spending per individual meeting.
Source: MPI Futurewatch 2009 2,740 meeting professionals, survey data collected from 11 / 11-27/08
and released 2/09). For complete Executive Summary, see Group Sales Appendix
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gH}� NOTEXTPAGE
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gI}�Sales Department
Organizational Chart
Bruce Skidmore
D rector'of Sales
Gloria Paladin
Account Executive''
San bran based)
aure firing Cindy Kirnbreii
count Executive Account xecutive;
Debbie Jordan
Acot executive
based
Anne Auburn
Account Executive
Jerry r KimberriyJenkins
Sales Coordinator Sams Coordinate
Corif. Services System Specialist
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gJ}�Bruce Skidmore
Director of Sales
es Team
support ant
apm tit
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gK}�Gloria Paladini
Account Executive Remote)
Cities
x
Sttl
12-
Portland, f maha
l)e Mt inc
Gloria P~ladini
Sari Mtc~l
North Bay
Nor hwest
States
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gL}�California Market Coverage
California Sales Territories North to South)
707 Eureka, Ukiah, Santa Rosa, Napa
530 Redding, Chico, Truckee
916 Sacramento everything except state
association or government)
415 San Francisco
925 Walnut Creek, Pleasanton
510 Oakland, Fremont
650 San Mateo, Palo Alto, Mountain View
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gM}�Lauren Siring
Account Executive
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gN}�California Market Coverage
408 San Jose, Santa Clara
209 Stockton
831 Monterey County, Santa Cruz
559 Fresno
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gO}�Cindy Kimbrell
Account Executive
Atla ta, Dallas
Houston,
St Louts
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gP}�California Market Coverage
Cindy Kimbrell
Southern California Corporate
805 Santa Barbara, Thousand Oaks
661 Bakersfield, Santa Clarita
760 Barstow, Palm Springs
818 San Fernando
626 Pasadena
213, 310, 323 Los Angeles
562 Long Beach
951 Riverside
909 Pomona, San Bernadino
714 Anaheim
949 Irvine, Newport Beach, Laguna Beach
858, 619 San Diego
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gQ}�Debbie Jordan
Account Executive Remote)
Ni-.* York
Key Cities
States
Boston
Piia,
Greater
Debbie;
Jordan
IL l atl Assn
IL Cyr.
NE States
Mid A ante
k N, OH
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gR}�Anne Auburn
Account Executive
Fraterna
Social.
Groups
Arne:
Auburn
Corp/,Assn
I
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gS}�Conference Services
Continue to refine processes, services
Outreach with partner hotels
Directors of Convention Services for referrals
Build on existing relationships
Meet all clients at their conference facility
Outsource labor to proper partners
Continue populating website convention calendar
Passkey becomes self funding
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gT}� NOTEXTPAGE
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gU}�Available Airport Seat Miles
Monterey Peninsula Airport
35)000
301000
251000
20)000
151000
10)000
51000
0
July Aug Sep Oct Nov Dec Jan Feb
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gV}�New Leads Per Month
year over Year comparison)
60
50
40
30
20
10
2007108
2008109
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gW}�New Leads Per Month
Comparison to Goal)
80
70
60
50
40
30
20
10
0
Goal
Actual
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gX}�New Lead Room Nights Per Month
year over Year comparison)
301000
251000
201000
15,000
107000
5, 000
2007/08
2008/09
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gY}�New Lead Room Nights Per Month
Comparison to Goal)
307000
251000
201000
157000
10,000
51000
Goal
Actual
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gZ}�Booked Room Nights Per Month
year over Year comparison)
6,000
5)000
4,000
3,000
2,000
1, 000
2007/08
2008'09
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g[}�Booked Room Nights Per Month
Comparison to Goal)
6)000
5)000
4)000
3,000 f f I Goal
Actual
27000
1, 000
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g\}�Percentage of Groups/Room Nights
Within CA, by Region)
70%
60%
50%
40%
30%
20%
10%
0%
% Groups
% Rooms
Central Northern Southern
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g]}�Percentage of Groups/Room Nights
By Area Code)
35%
30%
1) r%
IL.-W fu
20%
15%
10%
5%
0%
% Groups
i % Rooms
r LD M r O r t N r Q Q M 0 LO r N 0
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g^}�Percentage of Room Nights by State
Non-CA)
Roomnights
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
L
cio 41
Roomnights
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g_}�Percentage of Groups by State
Non-CA)
Groups
25%
20%
15%
10%
5%
0%
JP \c1 G~ P1'
G~
p 4 \ 00
or
Groups
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g`}�Booking Analysis by Segment
By number of Groups booked, Mar 1, 2008 Feb 28, 2009
Percentage of RN by Segment
Segment RN Groups Avg TRN Percentage
Corporate 8292 38 218 28%
National Assn 7035 15 469 24%
State Assn 6941 29 239 24%
Tour & Travel 2150 19 113 7%
Government 1970 14 141 7%
SMERF 1170 9 130 4%
Incentive 1152 3 384 4%
Education 389 5 78 1%
Regional Assn 164 3 55 1%
Total 29263 135 217 100%
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,ga}�Booking Analysis by Segment
By number of Groups booked, Mar 1, 2008 Feb 28, 2009
Percentage of Groups by Segment
Segment Groups RN Percentage
Corporate 38 8292 28%
State Assn 29 6941 21%
Tour & Travel 19 2150 14%
National Assn 15 7035 11%
Government 14 1970 10%
SMERF 9 1170 7%
Education 5 389 4%
Regional Assn 3 164 2%
Incentive 3 1152 2%
Total 135 29263 100%
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gb}�Booking Analysis by State
By number of Groups booked, Mar 1, 2008 Feb 28, 2009
Percentage of RN by State
State RN Groups Percentage Avg TRN
CA 17137 96 58.6% 179
NC 3333 2 11.4% 1667
CO 1845 4 6.3% 461
VA 1623 7 5.5% 232
w l 704 1 2.4% 704
Ml 702 2 2.4% 351
TX 596 5 2.0% 119
CN Intl) 566 4 1.9% 142
PA 559 2 1.9% 280
CT 528 1 1.8% 528
IA 450 1 1.5% 450
TN 419 1 1.4% 419
All others 801 9 2.7% 89
Total 29263 135 100% 217
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gc}�Booking Analysis by State
By number of Groups booked, Mar 1, 2008 Feb 28, 2009
Percentage of Groups by State
State Groups RN Percentage
CA 96 17137 71.1%
VA 7 1623 5.2%
TX 5 596 3.7%
CN Intl) 4 566 3.0%
CO 4 1845 3.0%
AZ 2 187 1.5%
MI 2 702 1.5%
NC 2 3333 1.5%
PA 2 559 1.5%
WA 2 251 1.5%
All others 9 2464 6.7%
Tota l 135 29263 100%
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gd}� I N GJ 4 U1 d) J m
0 0 0 0 0 0� 0 0
C) 0 C) C) 0 0 0 0 0
Mar 07
Mar 08
Apr 07
Apr 08
May 07
May 08
Jun 07
Jun 08
Jul 07
Jul 08
Aug 07 L
Aug 08
Sep 07
Sep 08
Oct 07
Oct 08
Nov 07
Nov 08
Dec 07
Dec 08
Jan 08
Jan 09
Feb 08
Feb 09
j
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,ge}�Trade Show Information
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gf}�FY 09-10 Tradeshows
MP W
ASAE Annual Meeting & Exposition
ISITE Classic
Affordable Meetings National
The Motivation Show IT&ME
SITE Society of Incentive Fxecs 1
NTA Annual Convention
CaISAE Seasonal Spectacular
Holiday Showcase
01~1 V-71
JuT_D7_
Aug-09
Sep-09
Sep-09
Sep-09
nrt-n9
Nov-09
Dec-09
Dec-09
Salt Lake City, UT
Toronto, Ontario
Fort Worth, TX
Washington, D.C.
Chicago, IL
Aruba
Reno, NV
Sacramento, CA
Chicago, IL
M11 I= &-
NAJ Summit West
MPI-NCC Tradeshow
Destinations Showcase DC
MPI-SCC Tradeshow
MPI-SSN Chapter Tradeshow
Affordable Meetings Mid-America
California Marketplace-Successful Mtgs
ASAE's Springtime Expo
CaISAE Annual Conference
International Pow Wow
MPI-NCC Annual Gala
Sunset Travel Show
Affordable Meetings West
Destinations Showcase Chicago
Feb-10 Los Angeles, CA
Feb-10 San Francisco, CA
Feb-10 Washington, D.C.
Mar-10 TBD
Mar-10 Sacramento, CA
Apr-10 Chicago, IL
Apr-10 Monterey, CA
Apr-10 Washington, D.C.
Apr-10 TBD
May-10 Orlando, FL
Jun-10 San Francisco, CA
Jun-10 Menlo Park, CA
Jun-10 Long Beach, CA
Jun-10 Chicago, IL
Corporate
National Association
Incentive Travel
Association/Govt
Incentive Travel
Incentive Travel
Tour & Travel/Wholesale
California Association
National Association
Tour & Trave W o esa e
California Corporate
National Association
California Corporate
CA Corp/State Assn
Natl Assn/Corp
National Corporate
National Association
California Association
Tour & Travel/Wholesale
California Corporate
Leisure Show
Corporate
National Corporate
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gg}�Calendar 2009 Sales Trip Schedule
MCCVB Sales Trip Schedule Calendar 2009
Month/Year Trip Type City/Region Account Executive
Jul-09 Local Sa es Trip DC/VA/MD Debbie Jordan
Jul-09 Local Sales Trip E Bay, N Bay, SF Lauren Siring
Jul-09 Local Sales Trip Sacramento Lauren Siring
Jul-09 Local Sales Trip SF Gloria Paladini
Aug-09 Sales Trip WI Anne Auburn
Aug-09 Local Sales Trip DC/VA/MD Debbie Jordan
Aug-09 Sales Trip LA/OC, CA Cindy Kimbrell
Aug-09 Local Sales Trip SF Gloria Paladini
Sep-09 Local Sales Trip DC/VA/MD Debbie Jordan
Sep-09 Local Sales Trip SF Gloria Paladini
Sep-09 Sales Trip Seattle Gloria Paladini
Sep-09 Sales Trip AZ Lauren Siring
Oct-09 Sales Trip LA/OC, CA Cindy Kimbrell
Oct-09 Sales Trip Dallas, TX Cindy Kimbrell
Oct-09 Local Sales Trip DC/VA/MD Debbie Jordan
Oct-09 Local Sales Trip SJ-East Bay Lauren Siring
Oct-09 Local Sales Trip SF Gloria Paladini
Nov-09 Sales Trip RI/NYC Debbie Jordan
Nov-09 Local Sales Trip SF Gloria Paladini
Nov-09 Local Sales Trip DC/VA/MD Debbie Jordan
Nov-09 Sales Trip Portland Gloria Paladini
Nov-09 Local Sales Trip SJ/Santa Clara, CA Lauren Siring
Dec-09 Sales Trip LA/OC, CA Cindy Kimbrell
Dec-09 Local Sales Trip DC/VA/MD Debbie Jordan
Dec-09 Local Sales Trip E Bay, N Bay, SF Gloria Paladini
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gh}�Calendar 2010 Sales Trip Schedule
MCCVB Sales Trip Schedule Calendar 2010
Month/Year Trip Type City/Region Account Executive
Jan-10 Local Sales Trip LA/OC, CA Cindy Kim re
Jan-10 Local Sales Trip DC/VA/MD Debbie Jordan
Jan-10 Sales Trip Denver Lauren Siring
Jan-10 Sales Trip Iowa/Minn Gloria Paladini
Feb-10 Local Sales Trip PA/NJ Debbie Jordan
Feb-10 Local Sales Trip Silicon Valley, CA Gloria Paladini
Feb-10 Local Sales Trip East Bay Lauren Siring
Mar-10 Sales Trip MI Anne Auburn
Mar-10 Local Sales Trip DC/VA/MD Debbie Jordan
Mar-10 Local Sales Trip SF Gloria Paladini
Mar-10 Local Sales Trip Central Coast Lauren Siring
Mar-10 Sales Trip Chicago Cindy Kimbrell
Apr-10 Sales Trip Ohio Debbie Jordan
Apr-10 Local Sales Trip DC/VA/MD Debbie Jordan
Apr-10 Sales Trip Kansas/NE Gloria Paladini
Apr-10 Local Sales Trip Silicon Valley, CA Gloria Paladini
Apr-10 Local Sales Trip Sj/Santa Clara, CA Lauren Siring
May-10 Sales Trip Atlanta Cindy Kimbrell
May-10 Local Sales Trip DC/VA/MD Debbie Jordan
May-10 Local Sales Trip E Bay, N Bay, SF Gloria Paladini
Jun-10 Sales Trip Midwest Anne Auburn
Jun-10 Sales Trip LA/OC, CA Cindy Kimbrell
Jun-10 Sales Trip IL/IN Debbie Jordan
Jun-10 Local Sales Trip DC/VA/MD Debbie Jordan
Jun-10 Local Sales Trip SF Gloria Paladini
Jun-10 Local Sales Trip East Bay Lauren Siring
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gi}�Year Over Year Comparison
Tradeshow Participation
159 separate CVB Partner Co-Op transactions
in 08/09 compared to 152 in 07/08 representing
a 4.6% increase year over year
31 different partners join us in Co-Ops in 08/09
compared to 23 in 07/08 representing a 34.7%
increase year over year
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gj}�Travel Data and Forecasts
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gk}�National Forecast All Hotels
PKF Hotel Horizons 2009 1Q
Yeai Period A DR A DR
Annual 6O.49'o 4.2%`0 $106.56 2.4% $64.38
2009F 1 52.0% 10.0% $100.44 7.1% $52.21
2009F 2 58.9% 9.3% $100.50 6.4% $59.19
2009F 3 51.0% 7.3% $98.29 8.1% $59.96
2009F 4 50.8% 4.3% $99.90 3.4% $50.78
Annual 55.7% 7.8% $99.74 6.4% $55.54
201OF 1 50.6% 2.7% $97.04 3.4% $49.06
201OF 2 57.4% 2.5% $97.71 2.8% $56.09
201OF 3 61.5% 0.8% $96.46 1.9% $59.30
2010F 4 51.3% 1.0% $98.61 1.3% $50.61
Annual 55.2% 0.9% $97.42 2.3% $53.77
Annual 56.6% 2.5% $101.99 4.7% $57.69
Annual 57.5% 1.6% $108.45 6.3% $62.33
Annual 57.9% 0.7% $113.21 4.4% $65.55
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gl}�National Forecast Luxury Hotels
Year
200 +F
2010F
2011F
2012F
201- F
Period Occ A Oct ADR A ADR RevPAR
Annual 67.9% 5.1% $288.71 0.0% $195.98
1 59.4% 13.6% $279.35 7.9% $165.83
2 61.7% 15.2% $265.43 8.0% $163.80
3 52 1''0 $245.52 11.1% $152.38
4 61.2% 1.7% $268.26 6.7% $164.16
Annual 61.1% 10.0% $264.38 8.4% $161.52
1 57.6% 2.9% $258.95 7.3% $149.23
2 61.1% 0.9% $254.44 4.1% $155.55
3 61.7% 0.6% $246.38 0.4% $151.99
4 60.3% 1.5% $271.75 1.3% $163.74
Annual 60.2% 1.5% $257.77 2.5% $155.12
Annual 52.5% 3.8% $270.55 5.0% $169.06
Annual 64.3% 2.9% $289.88 7.1% $186.31
Annual 64.4% 0.2% $307.27 6.0% $197.89
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gm}�
Changing Travel Behavior, January 2009
Fewer Trips
Closer to Home
Fewer Nights
Spend Less
VFR vs Hotel
Drive vs Fly
0% 5% 10% 15% 20% 25% 30%
Coming Year
11 Last Year
iatfc;+n eseck y 2009
V", AW11A
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gn}� NOTEXTPAGE
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,go}�California Tourism Outlook
CTTC National Survey
Spending Less, Staying with Friends and Family
19% will take fewer trips
28% plan to spend less money
23% plan to stay with friends
18% will travel closer to home
16% will take shorter trips
23% will drive instead of fly
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gp}�San Francisco Tourism Outlook
News and Updates
Flat is the new Up"
Unemployment 6.6% in SF, 9% in CA, 10% US
SF was last into recession and will be last out
International Travel: Europe holding
Travel Spending: 09 down 7.7%, 10 down 5.3%, 11 up
4.5%
Budget cuts for meetings: Corporate 17%, Assn 12%,
Govt. 10%
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gq}�San Francisco Tourism Outlook
News and Updates Continued
Q3 or Q4 will emerge from recession declines will stop)
National demand for accommodations for 09
Overall demand 2.8% 1.3% in 10)
Occ at 57.2 57.4% for 10)
ADR 4.6% 1% in 10)
Revpar 9.8% 1.3% in 10)
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gr}�San Francisco Tourism Outlook
AAA Domestic Travel consumer trends
5.5 trips per year previously, now 4.7
30% said they would travel less
Closer to home, shorter in duration
People over $75k household income traveling same or
more, under $75k, less
Most important issues for domestic travel:
Increase value
Price less important than value
Destination is less important
Family Bonding is in
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gs}�Number of Meetings Planned for
ZOOS Percent of Planners)
60%
50%
40%
30%
20%
10%
0%
Same as 2008
Greater Than 2008 Less Than 2008
August-08 February-09
Source: ConventionSouth, PKF Hospitality Research, February 2009 survey update
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gt}�Where Costs Are Being Cut
Percent of Planners, Multiple Responses Allowed)
Food & Beverage
Guest Rooms
AudioNisual
Length of Meeting
Off-Site Events
Transportation
Incentives/Rewards
Meeting Rooms
Programming
None
Other
0%
20%
40%
August-08 February-09
60%
80%
Source: ConventionSouth, PKF Hospitality Research, February 2009 survey update
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gu}�Type of Hotels Used
Percent of Planners, Multiple Responses Allowed)
Urban/Downtown Hotel
Surburban Hotel
Conference Center
Coastal Resort
Airport Area
Historic Hotel
Convention Center Hotel
Non-Coastal Resort
Boutique
Casino Hotel
Limited Service
Lodge/Rural Resort
0%
20%
40%
August-08 February-09
60%
80%
Source: ConventionSouth, PKF Hospitality Research, February 2009 survey update
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gv}�Compared to August 2008, Areas Where
Hotels are More Willing to Give Concessions
Percent of Planners, Multiple Responses Allowed)
80%
60%
40%
20%
0%
Room Rates Meeting Space Food and Attrition Fees Cancellation
Beverage Fees
Source: ConventionSouth, PKF Hospitality Research, February 2009 survey update
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gw}�Health of Meetings Industry For
Next 18 Months
Percent of Planners)
100%
80%
60%
40%
20%
0%
Expect It To Get Expect It To Get Expect It To Stay
Worse Better The Same
August-08 February-09
Source: ConventionSouth, PKF Hospitality Research, February 2009 survey update
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gx}�CA Marketshare Based on Demand Room Nights
MENUM511
Now
I I 1 11
Area/City/County 2007 2008 % Chan e 2007 2008 % Change
California Central Coast 6.63% 6.51% I 7.23% 7.33% I
San Jose-Santa Cruz 5.80% 5.16% I 6.11% 5.93%
San Diego 11.29% 10.95% 11.98% 12.03% I I
Newport Beach/Dana
Point 2.04% 1.84% I I 2.03% 1.99% I I
Long Beach/Torrance 3.21% 3.08% 3.14% 3.03% I
Sonoma County 1.02% 0.97% 1.11% 1.13% I I
Monterey County 1.92% 1.87% I I 2.26% 2.25% I I
Santa Barbara County 1.73% 1.70% I I 1.84% 1.89% + I
Napa County 0.59% 0.56% I I 0.72% 0.73% I I
Palm Springs 2.51% 2.51% 1 I I' 2.45% 2.46% I I I'
San Luis Obispo County, 1.36% 1.38% t I 1.54% 1.55% I I
South Lake Tahoe 1.38% 1.44% I I 1.41% 1.37% I I
naheim 5.67% 6.03% 1 5.10% 5.05% I I
San Francisco County 8.25% 9.10% I 7.82% 8.20% I
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gy}�CA Marketshare Based on Revenue
IBM
lik
ilimfamoll
Area/City/County 2007 2008 % Chan a 2007 2008 % Chan e
California Central Coast 7.17% 6.71% 8.31% 8.23% 1 i ee'
San Jose-Santa Cruz 5.96% 5.21% 6.09% 5.99% I I
San Diego 11.87% 11.17% I I' 13.98% 13.93% of
Newport Beach/Dana
Point 2.95% 2.47% 3.05% 2.88% I
Palm Springs 2.78% 2.53% 2.70% 2.60% I I
Monterey County 2.35% 2.16% I 3.14% 3.04% I I
Long Beach/Torrance 2.84% 2.71% 2.74% 2.63%
Santa Barbara County 2.04% 1.92% 2.23% 2.28% I +
Sonoma County 0.94% 0.87% I I 1.16% 1.14% I I
Napa County 0.79% 0.75% 1.10% 1.16% I I
San Luis Obispo County, 1.23% 1.23% I f 1.48% 1.43% 1 1
South Lake Tahoe 1.70% 1.71% I # 1.32% 1.26% 1 1
naheim 5.87% 6.46% I I' 5.00% 4.96% 1
San Francisco County 10.62% 13.23% 10.74% 11.55% 1
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,gz}�Comp Set Marketshare Based on Demand Room Nights)
Area/City/County 2007 2008 % Change 2007 2008 % Change
Sonoma County 15.35% 14.820/6-0.54% 15.07% 15.34%
Napa County
8.91%
8.61% 0.30%
9.76%
9.94% 0.18%
Monterey County 28.83% 28.54% 1 I' 30.77% 30.49% 0.29%
Santa Barbara County
26.07%
26.00%/0 0.08%
25.14%
25.65%/% 0.51%
South Lake Tahoe 20.83% 22.04% 1.21% 19.27% 18.59%/% 0.6 0 /
8 / 6
Comp Set Marketshare Based on Revenue
Area/City/County 2007 2008 % Change 2007 2008 % Change
Monterey County
30.06%
29.15%/0
35.07%
34.24%
0.83%
Sonoma County 12.03% 11.78%/0 12.95% 12.85% 0.09%
Santa Barbara County 26.14% 25.92%/% 24.98% 25.68% 0.70%
Napa County 10.06% 10.07% 1 + 12.29% 13.07% 0.77%
South Lake Tahoe 21.71% 23.07% 14.71% 14.15%/% 0 5 6 %
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g{}�CA Marketshare Based on Demand Room Niahts
rea/City/Count
2008 2009 % Chanae
California Central Coast 7.00% 7.07%
1~
San Francisco County 7.68% 6.98%
San Jose-Santa Cruz 6.07% 5.44%
Long Beach/Torrance 3.34% 3.16%
Palm Springs 3.05% 2.94%
Newport Beach/Dana Point 1.98% 1.94%
Sonoma County 1.01% 0.97%
South Lake Tahoe 1.46% 1.44%
Santa Barbara County 1.84% 1.84%
Monterey County 1.97% 1.98%
Napa County 0.59% 0.62%
San Luis Obispo County, 1.49% 1.63%
Anaheim 4.93% 5.07%
San Dieao 12.07% 12.79%
0.07%
0.70%
0.63%
0.18%
0.11%
0.04%
0.03%
0.02%
0.00%
0.01%
0.03%
0.14%
0.15%
0.72%
2008 2009 % Chanae
6.76% 7.00% 0.24%
7.56% 7.45% 0.10%
6.21% 5.48% 0.73%
3.37% 3.28% 0.10%
2.96% 2.95% 0.01%
1.99% 1.95% 0.04%
1.01% 0.95% 0.06%
1.50% 1.44% 0.06%
1.83% 1.87% 0.04%
1.89% 1.94% 0.05%
0.58% 0.60% 0.02%
1.39% 1.58% 0.19%
4.93% 4.96% 0.03%
11.96% 12.36% 0.40%
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g|}�CA Marketshare Based on Revenue
3 LIT 01 ffI Z
rea/City/Count 2008 2009 % Chanae 2008 2009 % Chance
California Central Coast 7.16% 7.55% 0.39% 6.69% 7.21% 0.52%
NUNN=
San Francisco County 10.68% 8.39% 2.29% 10.32% 9.61% 0.71%
San Jose-Santa Cruz 6.27% 5.45% 0.81% 6.52% 5.58% 0.95%
Palm Springs 3.80% 3.56% 0.24% 3.63% 3.56% 0.07%
Newport Beach/Dana
Point
2.82%
2.70%
0.12%
2.82%
2.73%
0.09%
Sonoma County 0.86% 0.84% 0.02% 0.86% 0.83% 0.03%
South Lake Tahoe 1.53% 1.55% 0.02% 1.54% 1.54% 0.00%
Napa County 0.74% 0.81% 0.07% 0.70% 0.75% 0.05%
Santa Barbara County 1.92% 2.01% 0.10% 1.88% 2.06% 0.17%
Monterey County 2.63% 2.73% 0.10% 2.31% 2.40% 0.10%
Long Beach/Torrance 2.96% 3.10% 0.15% 2.99% 3.09% 0.10%
San Luis Obispo County, 1.17% 1.39% 0.22% 1.08% 1.32% 0.24%
naheim 4.78% 5.28% 0.50% 4.94% 5.19% 0.26%
San Dieao 13.56% 14.77% 1.21% 13.46% 13.97% 0.51%
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012
MCCVB - 2009/10 STRATEGIC PLA,g}}�Comp Set Marketshare Based on Demand Room Ni
its
rea/City/County 2008 2009 % Chan e 2008 2009 % Change
Napa County 14.67% 14.18% 14.88% 14.02% 1
South Lake Tahoe 21.22% 21.02% I I 22.04% 21.18% 1;
Santa Barbara County 26.76% 26.83% I I 26.87% 27.48% I
Monterey County 28.67% 28.87% I I 27.73% 28.52% I i
Sonoma County 8.67% 9.09% I 8.48% 8.79%
Comp Set Marketshare Based on Revenue
Area/City/County 2008 2009 % Chan a 2008 2009 % Change
Napa County 11.23% 10.60% + 11.76% 10.95% 1;
South Lake Tahoe 19.95% 19.49% 21.10% 20.27% 1;
Monterey County 34.25% 34.39% 31.66% 31.73% i f
Santa Barbara County 24.99% 25.37% i 25.83% 27.13% I
Sonoma County 9.60% 10.15% 9.66% 9.92% F
BIB]
40019-U01
MCCVB-U02
U02
2009/10-U02
STRATEGIC-U02
PLAN-U02
LI21329-U03
FO21330-U03
FO74555-U03
FO75266-U03
MG75341-U03
AS75367-U03
AS75371-U03
AI81967-U03
DO82315-U03
C12-U03
ATTACHMENTS-U03
7/24/2009-U04
MUNOZP-U04
13732-U05
8-U06
A.-U07
APPROVE-U07
FISCAL-U07
YEAR-U07
2009-10-U07
DEVELOPMENT-U07
SET-ASIDE-U07
DSA)-U07
MARKETING-U07
PLANS,-U07
SUBMITTED-U07
BY-U07
MONTEREY-U07
COUNTY-U07
MONTEREY-U08
COUNTY-U08
JUAREZ-U09
CYNTHIA-U09
JUAREZC-U10
7/13/2009-U011
CONVENTION-U012
VISITORS-U012
BUREAU-U012
MCCVB),-U012
ARTS-U012
COUNCIL-U012
MONTEREY-U012
COUNTY-U012
ACMC),-U012
MONTEREY-U012
COUNTY-U012
FILM-U012
COMMISSION-U012
MCFC),-U012
AS-U012
RECOMMENDED-U012
BY-U012
OVERALL-U012
ECONOMIC-U012
DEVELOPMENT-U012
COMMISSION-U012
OEDC);-U012
B.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCCVB-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$887,397;-U012
C.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
ACMC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$260,303;-U012
D.-U012
AUTHORIZE-U012
CONTRACTS/PURCHASING-U012
OFFICER-U012
TO-U012
EXECUTE-U012
AN-U012
AGREEMENT-U012
MCFC-U012
TERM-U012
JULY-U012
1,-U012
2009-U012
THROUGH-U012
JUNE-U012
30,-U012
2010,-U012
IN-U012
AN-U012
AMOUNT-U012
TO-U012
EXCEED-U012
$124,893.-U012