COMPLETED BOARD ORDER"�|E���22
Before the Board of Supervisors in and for the
County of Monterey, State of California
Agreement No. A-11848
Authorize the Purchasing Manager for Natividad Medical
Center NMC) to execute Amendment #3 to the Agreement
A-11848) with Armanasco Public Relations for Media
Relations and Strategic Counsel Services at NMC in an
amount not to exceed $235,000 in the aggregate and $25,000
for the period July 1, 2011 to June 30, 2012
Upon motion of Supervisor Salinas, seconded by Supervisor Armenta, and carried by those
members present, the Board hereby;
Authorized the Purchasing Manager for Natividad Medical Center NMC) to
execute Amendment #3 to the Agreement A-11848) with Armanasco Public
Relations for Media Relations and Strategic Counsel Services at NMC in an
amount not to exceed $235,000 in the aggregate and $25,000 for the period July
1, 2011 to June 30, 2012.
PASSED AND ADOPTED on this 14`h day of June, 2011, by the following vote, to wit:
AYES: Supervisors Armenta, Calcagno, Salinas, Parker, and Potter
NOES: None
ABSENT: None
I, Gail T. Borkowski, Clerk of the Board of Supervisors of the County of Monterey, State of California, hereby
certify that the foregoing is a true copy of an original order of said Board of Supervisors duly made and entered in the
minutes thereof of Minute Book 75 for the meeting on June 14, 2011.
Dated: June 14, 2011 Gail T. Borkowski, Clerk of the Board of Supervisors
County of Monterey, State of California
By
Deputy
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COMPLETED BOARD ORDER"�|E���MONTEREY COUNTY BOARD OF SUPERVISORS
MEETING: June 14, 2011 AGENDA NO 01
SUBJECT: Authorize the Purchasing Manager for Natividad Medical Center NMC)
to execute Amendment #3 to the Agreement #A- 11848) with Armanasco
Public Relations for Media Relations and Strategic Counsel Services at
NMC in an amount not to exceed $235,000 in the aggregate and $25,000
for the period July 1, 2011 to June 30, 2012.
DEPARTMENT: Natividad Medical Center
RECOMMENDATION:
It is recommended the Board of Supervisors authorize the Purchasing Manager for Natividad
Medical Center NMC) to execute Amendment #3 to the Agreement #A-11848) with Armanasco
Public Relations for Media Relations and Strategic Counsel Services at NMC in an amount not to
exceed $235,000 in the aggregate and $25,000 for the period July 1, 2011 to June 30, 2012.
SUMMARY/DISCUSSION:
Armanasco Public Relations, Inc. APR), an affiliate of Hill & Knowlton, is a full service public
relations firm in Monterey County that brings a diverse wealth of experience and skills to strategic
public relations services for NMC and the Natividad Medical Foundation Foundation). APR has
assisted NMC and the Foundation since 2008 in the areas of media relations, media training
community outreach and awareness building, and reputation management services during a critical
time in the revitalization of NMC. NMC will continue to use APR for strategic community outreach
services in connection with growth goals and enhanced public awareness of NMC's organizational
successes. This Agreement is not exclusive as NMC has agreements with other firms for public
relations consultation
OTHER AGENCY INVOLVEMENT:
The Amendment has been reviewed and approved by County Counsel, the Auditor/Controller's
office and the Natividad Medical Center Board of Trustees.
FINANCING:
The cost for this Amendment is $25,000 and is included in the 2011/2012 Fiscal Year
Recommended Budget. This action will not require any additional General Fund subsidy.
Prepared by:
Carol Adams, Administrator 755-4175
April 13, 2011
Harry Weis
Chief Executive Officer
Attachments: Amendments #1, 2, 3, Original Agreement, Board Order
Attachments on file with the Clerk of the Board
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