Title
Approve and authorize the Director of Health Services or designee to execute the Video License Agreement between the County of Monterey and Dr. John Beuerle for a one-time payment of $10,000, effective upon execution by all parties and continuing in perpetuity.
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors:
Approve and authorize the Director of Health Services or designee to execute the Video License Agreement between the County of Monterey and Dr. John Beuerle for a one-time payment of $10,000, effective upon execution by all parties and continuing in perpetuity.
SUMMARY:
The Director of Health Services seeks approval to execute the Video License Agreement with Dr. John Beuerle for a video titled “King City MCI” for purposes such as public outreach and education, website display, and other uses for which the County of Monterey does not receive financial payment or other remuneration.
DISCUSSION:
The County of Monterey Emergency Medical Services (EMS) Agency is designated under California law by the County of Monterey as the local EMS Agency (LEMSA) responsible for planning, implementing, and evaluating the local EMS system throughout the County of Monterey. These responsibilities include educating organizations and the public about the provision of EMS in the County of Monterey.
Dr. John Beuerle serves as the contracted Medical Director for the County of Monterey EMS Agency. Dr. Beuerle created and produced a video titled “King City MCI” that utilizes a mass casualty incident that occurred in King City in Monterey County as a means by which to provide education about the components of the EMS system and how they work together to care for patients.
This agreement grants the EMS Agency a license to use the video for purposes such as public outreach, education, website display, social media posts, presentations, and other uses for which the County of Monterey would not receive financial payment or other remuneration.
This work supports the following County of Monterey Health Department 2025-2028 Strategic Plan Goal(s): 2) Provide Exceptional Person-Centered Care through Accessible, Community-Focused Health Services. It also supports the following of the ten essential public health services, specifically: 9) Evaluate effectiveness, accessibility, and quality of personal and population-based health services.
OTHER AGENCY INVOLVEMENT:
The Offices of County Counsel and Auditor Controller have reviewed and approved this Agreement as to legal form and fiscal provisions, respectively.
FINANCING:
There is no impact on the General Fund associated with this action. The agreement is financed with funds from the Maddy Fund (1280-400022) and the Ambulance Services Fund (1442-400021).
BOARD OF SUPERVISORS STRATEGIC PLAN GOALS:
This agreement supports the Board of Supervisors Strategic Plan Goals of Well‑Being and Quality of Life and Safe and Resilient Communities by ensuring that residents and visitors have continued access to trauma care services within the County of Monterey.
Mark a check next to the related Board of Supervisors Strategic Plan Goals:
__ü_Well-Being and Quality of Life
____ Sustainable Infrastructure for the Present and Future
__ü_Safe and Resilient Communities
____ Diverse and Thriving Economy
____ Dynamic Organization and Employer of Choice
Prepared by: Debra Hopgood, EMS Bureau Chief, 755-4920
Approved by: Elsa Mendoza Jimenez, Director of Health Services, 755-4526
Attachments:
Board Report
Video License Agreement