Title
Approve and authorize the Contracts Purchasing Officer or designee to execute an Amendment No. 2 to the Non-standard Agreement with Meltwater, for media monitoring software subscription services, extending the term of the agreement through November 2026, and increasing the contract amount by $19,000 for a revised not to exceed amount of $111,500.
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors approve and authorize the Contracts Purchasing Officer or designee to execute an Amendment No. 2 to the Non-standard Agreement with Meltwater, for media monitoring software subscription services, extending the term of the agreement through November 2026, and increasing the contract amount by $19,000 for a revised not to exceed amount of $111,500.
SUMMARY:
The County of Monterey (County) entered into an original agreement with Meltwater for media monitoring software subscription services with a term of December 1, 2023, through November 30, 2025, and a contract amount of $60,000. The agreement was subsequently amended to secure services for the County’s Laguna Seca Recreational Area or WeatherTech® Raceway, with an increase to the contract amount by $32,500 for a revised amount of $92,500.
Board authorization is sought to execute an Amendment No. 2, extending the term of the agreement by one additional year through November 30, 2026, and increasing the contract amount to $111,500.
DISCUSSION:
Meltwater is a media intelligence software company empowering governments and organizations with a suite of high-level analytic solutions that spans media monitoring, journalist outreach, and social media management in a consolidated platform.
The application provides robust analytics in real-time that can help guide county messaging decisions, measure sentiment on any number of issues the County is facing, as well as provide highly strategic reporting that can help guide communications strategies across the organization. Services provided as part of this contract include global key-word searches, comprehensive monitoring, platform dashboards, custom alerts, newsletter platform, newsroom integration with website, media relations management, social media engagement management, mobile analytics, sentiment analysis, and consulting support.
Approval of the recommended action would secure vendor services for the County for an additional one-year period through November 2026 and increase the contract amount to $111,500
OTHER AGENCY INVOLVEMENT/COMMITTEE ACTIONS:
County Counsel has reviewed the agreement as to form. The Auditor-Controller’s Office reviewed the agreement but does not agree to the non-standard payment provisions.
FINANCING:
There is no impact to the FY 2025-26 approved budget resulting from the approval of this action. Natividad Medical Center will contribute $8,000 towards the total contract price of $19,000.
BOARD OF SUPERVISORS STRATEGIC PLAN GOALS:
The recommended action aligns with the Board’s Administrative Initiative to promote an organization that practices efficient and effective resource management and is recognized for responsiveness, strong customer orientation, accountability, and transparency.
Mark a check to the related Board of Supervisors Strategic Plan Goals:
____ Well-Being and Quality of Life
____ Sustainable Infrastructure for the Present and Future
____ Safe and Resilient Communities
____ Diverse and Thriving Economy
X Administrative
Prepared by: Karina Bokanovich, Management Analyst III
Reviewed by: Nicholas Pasculli, County Communications Director
Approved by: Nicholas Chiulos, Chief Assistant County Administrative Officer
Attachments:
Amendment No. 2 to Meltwater Non-Standard Agreement
Order Confirmation
Executed Non-Standard Agreement