Title
a. Approve a one-time Concession Agreement for Special Events between The Do LaB, LLC, and the County of Monterey to produce the Lightning in a Bottle Arts & Music Festival event at the Lake San Antonio North Shore on May 22nd-26th, 2014; and
b. Authorize the Chair of the Board to sign the Agreement.
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors:
a. Approve a one-time Concession Agreement for Special Events between The Do LaB, LLC, and the County of Monterey to produce the Lightning in a Bottle Arts & Music Festival event at the Lake San Antonio North Shore on May 22nd-26th, 2014; and
b. Authorize the Chair of the Board to sign the Agreement.
SUMMARY/DISCUSSION:
The Do LaB, LLC, has submitted a Special Use Event Application and is requesting a Concession Agreement for Special Events to hold the Lightning in a Bottle Arts & Music Festival event (LIB) at Lake San Antonio North Shore on May 22nd-26th, 2014. This will be a first time event and new promoter for the County.
LIB has existed since 2006 and was formerly held in Southern California. LIB prides itself on being a green festival and, because of their high standards and tireless efforts to protect the environment, has won the "Greenest Festival in America" title in 2010, 2011 and 2012. They are hoping to be honored again for their 2013 festival.
LIB has a large focus on art with many art installations scattered around the festival grounds for participants to enjoy and interact with. Lightning in a Paintcan is an initiative in which artists do live paintings throughout the festival as well. The paintings are auctioned off at the end of the festival with proceeds benefiting schools in the community surrounding the festival. A portion of the ticket price, as well as other initiatives, also raise money for local charities.
LIB offers four stages of musical entertainment. In addition to music, LIB offers a diverse mix of activities including yoga classes, cooking classes, sustainability workshops and speakers on healthy lifestyles.
This event will bring approximately 15,000 people per day for the duration of the event to Lake San Antonio North Shore which is currently closed due to lack of water. This presents a unique opportunity to bring in revenue where there currently is none. Most attendees will camp on site for the duration of the festival.
OTHER AGENCY INVOLVEMENT:
County Counsel has reviewed this Agreement and approved it as to form. As with all other events in the Parks Department, Risk Management, Sheriff's Office, Emergency Services Agency, Health Department, California Highway Patrol and the appropriate local Fire District will be involved with approvals of the specific permits and plans for the event.
FINANCING:
The event is expected to generate approximately $150,000 in special event revenue for FY 2013-2014.
Prepared by: Lavonne Chin, Special Events Manager, 831-755-4895
Approved by: Michael C. Ferry, Director of Parks/Chief Ranger, 831-755-4895
Attachments:
Laguna Seca Recreation Area Facility Use Agreement
Certificates of Insurance