Title
Authorize the Purchasing Manager for Natividad Medical Center (NMC) to execute Amendment No. 4 to the Agreement (A-11848) with Armanasco Public Relations Inc. for Strategic Public Relations Services at NMC, extending the Agreement to June 30, 2013 for a total Agreement amount not to exceed $235,000 (no change from previously approved amount) in the aggregate.
Body
RECOMMENDATION:
It is recommended the Board of Supervisors authorize the Purchasing Manager for Natividad Medical Center (NMC) to execute Amendment No. 4 to the Agreement (A-11848) with Armanasco Public Relations Inc. for Strategic Public Relations Services at NMC, extending the Agreement to June 30, 2013 for a total Agreement amount not to exceed $235,000 (no change from previously approved amount) in the aggregate.
SUMMARY/DISCUSSION:
Armanasco Public Relations, Inc. (APR), an affiliate of Hill & Knowlton, is a full service public relations firm in Monterey County that brings a diverse wealth of experience and skills to strategic public relations services for NMC and the Natividad Medical Foundation (Foundation). APR has assisted NMC and the Foundation since 2008 in the areas of media relations, media training community outreach and awareness building, and reputation management services during a critical time in the revitalization of NMC. NMC will continue to use APR for strategic community outreach services in connection with growth goals and enhanced public awareness of NMC’s organizational successes. This Agreement is not exclusive as NMC has agreements with other firms for public relations consultation.
OTHER AGENCY INVOLVEMENT:
County Counsel has reviewed and approved this Amendment as to legal form and risk provisions. Auditor-Controller has reviewed and approved this Amendment as to fiscal provisions. The Amendment has also been reviewed and approved by Natividad Medical Center’s Board of Trustees.
FINANCING:
As a result of Amendment No. 3, the Board of Supervisors approved a $2...
Click here for full text