Title
Receive a report from the Development Set-Aside Agencies on priorities for Monterey County.
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors:
a. Receive a report from the Development Set-Aside (DSA) Agencies on priorities for Monterey County.
SUMMARY/DISCUSSION:
On June 1, 2020, the Board approved the FY 2020-21 funding allocation of $1,266,250 for the Development Set-Aside Agencies: 1) Monterey County Convention and Visitors Bureau, 2) Arts Council for Monterey County, 3) Monterey County Film Commission and 4) Monterey County Business Council.
The Board of Supervisors established the DSA Program to support economic development through tourism promotion, filmmaking, cultural arts programs, small business outreach, and other programs that broaden the County's economic base to increase revenue and promote the creation and retention of jobs.
This funding also supports programmatic efforts that complement existing economic priorities of the Board of Supervisors' strategic initiatives as follows:
* The Monterey County Convention and Visitors Bureau (MCCVB) acts as the County's marketing channel to maximize the benefits of tourism by implementing programs that promote the County brand. MCCVB's Marketing Communications department's primary goal is to increase overnight visitation amongst leisure, group, and international travelers. The MCCVB markets Monterey County through public relations, social media, and advertising programs. This is done by increasing web visits and earned media; procuring group sales and group bookings; and providing visitor information services focusing on increasing Transient Occupancy Tax (TOT) revenue by persuading visitors to extend their stays.
* The Arts Council for Monterey County develops jobs and business opportunities in the art sector through creative impact grants, training, and promotion to artists' networks and associations. Its programs increase public/private partnerships with partner h...
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