Title
a. Receive an annual report from the County Communications Bureau for FY 2022-2023; and
b. Provide appropriate direction to staff.
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors:
a. Receive an annual report from the County Communications Bureau for FY 2022-2023; and
b. Provide appropriate direction to staff.
SUMMARY:
The purpose of this report is to give the Board of Supervisors an update on activities and initiatives of the County Communications Program including:
* Accomplishments to-date
* Analytical data from various outreach platforms
* Social media results
* Programmatic highlights; and
* Community relations reach.
Receipt of the annual report will provide the evidence of return on investment and demonstrate results since establishing the program within the County Administrative Office, additionally it will provide support and direction to the communication team to continue to implement changes, guidelines, plans, and policies to improve the way the County communicates with the public, County staff, and all County stakeholders. Additionally, receipt of the report will assist the bureau director and staff in collaboration efforts with other departments and programs; having the full support of the Board of Supervisors regarding these critical initiatives which will bring about consistency in Countywide communications efforts and help in leveraging resources to have a greater overall impact in communicating with all our important target audiences.
DISCUSSION/BACKGROUND:
The County Communications Program was created by the Board of Supervisors in late 2021in recognition of the need to improve overall internal and external communications across a variety of media platforms. To this end, two new positions in the CAO's office were approved to implement the creation of a communications program to serve all County departments and programs. The Communications Bureau consists of a three-person team as well as a CSUMB in...
Click here for full text