File #: A 22-158    Name: AMF Media Group Amendment No. 6
Type: BoS Agreement Status: Passed - Natividad Medical Center
File created: 4/6/2022 In control: Board of Supervisors
On agenda: 4/26/2022 Final action: 4/26/2022
Title: Authorize the Chief Executive Officer for Natividad Medical Center (NMC) or his designee to execute amendment No. 6 to the agreement (A-13105) with Armanino, LLP dba AMF Media Group for public relations services, extending the agreement an additional one (1) year period (May 1, 2022 through April 30, 2023) for a revised full agreement term of May 1, 2016 through April 30, 2023, and adding $100,000 for a revised total agreement amount not to exceed $1,831,900.
Attachments: 1. Board Report, 2. AMF Media Group Amendment 6, 3. AMF Media Group Renewal and Amendment 5, 4. AMF Media Group Amendment 4, 5. AMF Media Group Amendment 3, 6. AMF Media Group Amendment 2, 7. AMF Media Group Renewal and Amendment 1, 8. AMF Media Group Agreement, 9. Completed Board Order Item No. 35
Related files: A 17-232, A 18-110, A 19-076, A 20-084, A 21-216
Title
Authorize the Chief Executive Officer for Natividad Medical Center (NMC) or his designee to execute amendment No. 6 to the agreement (A-13105) with Armanino, LLP dba AMF Media Group for public relations services, extending the agreement an additional one (1) year period (May 1, 2022 through April 30, 2023) for a revised full agreement term of May 1, 2016 through April 30, 2023, and adding $100,000 for a revised total agreement amount not to exceed $1,831,900.

Report
RECOMMENDATION:

It is recommended the Board of Supervisors:

Authorize the Chief Executive Officer for Natividad Medical Center (NMC) or his designee to execute amendment No. 6 to the agreement (A-13105) with Armanino, LLP dba AMF Media Group for public relations services, extending the agreement an additional one (1) year period (May 1, 2022 through April 30, 2023) for a revised full agreement term of May 1, 2016 through April 30, 2023, and adding $100,000 for a revised total agreement amount not to exceed $1,831,900.

SUMMARY/DISCUSSION:

AMF Media Group (AMF) is a full-service marketing and communications agency based in San Ramon, California, with a local Central Coast office in San Luis Obispo. The award-winning public relations division of AMF has brought a diverse wealth of experience and skills to strategic public relations services at Natividad over the past six years. In addition to Natividad, AMF has a proven track record working with public and private health care systems, for example: Alameda Health System, Kern Medical Center, Good Samaritan Hospital in San Jose, and Kaiser Permanente.

Natividad's goal of its public relations efforts is to provide patients (customers) with content in which they are interested. This type of marketing builds trust by creating and sharing valuable and relevant free content. Content can be educational, entertaining or insightful.

During the last six years, AMF has provided public relations services that position Natividad as a comprehensive, ...

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