Title
Authorize the Chief Executive Officer for Natividad Medical Center (NMC) or his designee to execute amendment No. 3 with The Buzz PR, LLC for marketing and public relations services, extending the agreement an additional one (1) year period (November 1, 2023 through October 31, 2024) for a revised full agreement term of November 1, 2020 through October 31, 2024 and adding $35,000 for a revised total agreement amount not to exceed $235,000
Report
RECOMMENDATION:
It is recommended the Board of Supervisors:
a. Authorize the Chief Executive Officer for Natividad Medical Center (NMC) or his designee to execute amendment No. 3 with The Buzz PR, LLC for marketing and public relations services, extending the agreement an additional one (1) year period (November 1, 2023 through October 31, 2024) for a revised full agreement term of November 1, 2020 through October 31, 2024 and adding $35,000 for a revised total agreement amount not to exceed $235,000
SUMMARY/DISCUSSION:
The Buzz PR, LLC is a full-service public relations, communications, and event agency. Our lead Account Manager has worked with Natividad Marketing and Human Resources Departments for more than a decade to provide public relations and a strong brand presence through, events, public relations support and copy writing relationship building. The Buzz PR, LLC helps the hospital deliver timely and relevant content across several channels to reach a wide audience.
Marketing and public relations reports are regularly shared with the Natividad Board of Trustees.
Support services for communications and events are beneficial to Natividad to establish the hospital as an essential health care provider of choice in our community and a leader for inspiring healthy lives.
Patients, often as members of the Monterey County community, can learn more about Natividad through stories generated though social media and traditional media channels as well as events. The support of The Buzz PR, LLC can generate ne...
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