Title
a. Receive an annual report from the County Communications Program for FY 2024-2025:
b. Provide direction to staff
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors:
Receive an annual report from the County Communications Program and provide appropriate direction to staff.
SUMMARY:
The County Administrative Office-Communications Program spearheads internal and external communications across various media platforms on behalf of the County. The Board is asked to receive an annual report outlining communication program activities for FY 2024-2025.
DISCUSSION:
The purpose of this report is to give the Board of Supervisors an update on activities and initiatives of the County Communications Program, including:
· Accomplishments to date
· Analytical data from various outreach platforms
· Social media results
· Programmatic highlights; and
· Community relations reach.
Receipt of the annual report will provide evidence of return on investment and demonstrate results since establishing the program within the County Administrative Office. Additionally, it will provide support and direction to the communication team to continue to implement changes, guidelines, plans, and policies to improve the way the County communicates with the public, County staff, and all County stakeholders. Receipt of the report will also assist the program director and staff in collaboration efforts with other departments and programs; having the full support of the Board of Supervisors regarding these critical initiatives, which will bring about consistency in Countywide communications efforts and help in leveraging resources to have a greater overall impact in communicating with all our important target audiences.
OTHER AGENCY INVOLVEMENT/COMMITTEE ACTIONS:
The CAO-Communications Program collaborates with the Board District Offices and County departments on communication needs.
FINANCING:
There is no impact on the General Fund created by receipt of this report...
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