Title
Authorize the Chief Executive Officer for Natividad Medical Center (NMC) or his designee to execute a non-standard sponsorship agreement with the 7th District Agricultural Association dba Monterey County Fair, designating NMC as an Official Sponsor of the annual Monterey County Fair scheduled August 29, 2024 through September 2, 2024 for an amount not to exceed $5,000.
Report
RECOMMENDATION:
It is recommended the Board of Supervisors:
Authorize the Chief Executive Officer for Natividad Medical Center (NMC) or his designee to execute a non-standard sponsorship agreement with the 7th District Agricultural Association dba Monterey County Fair, designating NMC as an Official Sponsor of the annual Monterey County Fair scheduled August 29, 2024 through September 2, 2024 for an amount not to exceed $5,000.
SUMMARY/DISCUSSION:
Natividad Medical Center is recommending an agreement sponsoring the Monterey County Fair 2024 with the 7th District Agricultural Association. To reach our target audiences and to promote the hospital to the public, the Monterey County Fair will provide Natividad:
* One 10x10 booth space August 28th - September 2, 2024.
* NMC will be named day of the Fair on Saturday, August 31, 2024.
* NMC will be able to distribute materials at the main entrance (Gate 5) on their named day, Saturday, August 31, 2024.
The Monterey County Fair will provide NMC with the following hospitality package:
* 30 Day Admission Passes
* 6 Daily Parking Passes
* 6 Kick-Off BBQ Tickets
In addition, NMC will receive exposure of logo and/ or name in all marketing materials:
* Monterey County Fair Website
* Monterey County Fair Program
* Monterey County Fair Social Media
* Monterey County Fair Poster
* Monterey County Fair Electronic Newsletter
* Monterey County Fair Thank You Ad
* Monterey County Fair Banner Display - (1) banner location during the 2024 Monterey County Fair
The Monterey County Fair this year is held August 29-September 2, 2024. The ...
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