Title
a. Approve amendments to contract with TMD Creative for Covid pandemic crisis communication including:
1. extending the term of contract for one additional month, from May 31, 2021 to June 30, 2021
2. adding on-call Spanish language translation service for the months of May and June
3. increase the total contract amount by $82,500 from $744,959 to $827,459
b. Authorize the Assistant CAO-IGLA to sign the amended contract
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors:
a. Approve amendments to contract with TMD Creative for Covid pandemic crisis communication including:
1. extending the term of contract for one additional month, from May 31, 2021 to June 30, 2021
2. adding on-call Spanish language translation service for the months of May and June
3. increase the total contract amount by $82,500 from $744,959 to $827,459
b. Authorize the Assistant CAO-IGLA to sign the amended contract
SUMMARY/DISCUSSION:
TMD Creative is a Salinas based firm which has been providing Covid 19 pandemic crisis communication assistance to the County since June of 2020, including media and messaging strategy as well as design and placement of messaging across all media platforms. TMD has been an important collaborator, working closely with the Board of Supervisors, the Ad Hoc Covid Communications Committee, the CAO, the Health Department and the County PIOs. TMD has provided a critical service in design and execution of public health messaging related to the pandemic. The initial TMD contact was for $409,959 from June 1 to Dec 1, 2020 and covered retainer plus hard cost/media buys, This contract was extended for six months to expire May 31, 2021 in the amount of $335,000, also covering retainer plus hard costs/media buys.
The requested Board action seeks to do two things:
1. extend the current contract for one month to the end of the current fiscal year, including retainer ($10,000) and media buy budget $62,500, and
2. provide on call Spanish...
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