File #: 20-948    Name: 11.17.2020 TMD extension
Type: General Agenda Item Status: Passed - County Administrative Office
File created: 11/10/2020 In control: Board of Supervisors
On agenda: 12/1/2020 Final action: 12/1/2020
Title: Approve the following actions with regard to the professional services agreement with TMD Creative to provide strategy, design and placement of public health messaging to address the COVID 19 pandemic emergency in Monterey County: a. Extend to the contract period for 6 months to May 31, 2021, and b. Increase the contract amount by $335,000 to a total of $744,959 c. Authorize the Chair of the Board of Supervisors to sign the amended contract d. Adopt a resolution authorizing and directing the Auditor-Controller to amend the FY 2020-21 Office of Emergency Services Adopted Budget, Fund 001, Appropriation Unit CAO 005, to increase appropriations by $335,000, financed by a release of Cannabis Tax Assignment (BSA 001-3132)-4/5 vote required.
Attachments: 1. Board Report, 2. COM COVID Q1 Q2 2021 media budget estimate, 3. 2021 Strategy Statement r3, 4. TMD extension reolution, 5. TMD extension reolution, 6. Item No. 30 Completed Board Order and Resolution
Title
Approve the following actions with regard to the professional services agreement with TMD Creative to provide strategy, design and placement of public health messaging to address the COVID 19 pandemic emergency in Monterey County:
a. Extend to the contract period for 6 months to May 31, 2021, and
b. Increase the contract amount by $335,000 to a total of $744,959
c. Authorize the Chair of the Board of Supervisors to sign the amended contract
d. Adopt a resolution authorizing and directing the Auditor-Controller to amend the FY 2020-21 Office of Emergency Services Adopted Budget, Fund 001, Appropriation Unit CAO 005, to increase appropriations by $335,000, financed by a release of Cannabis Tax Assignment (BSA 001-3132)-4/5 vote required.
Report
RECOMMENDATION:
It is recommended that the Board of Supervisr:
Approve the following actions with regard to the professional services agreement with TMD Creative to provide strategy, design and placement of public health messaging to address the Covid 19 pandemic emergency in Monterey County:
a. Extend to the contract period for 6 months to May 31, 2021, and
b. Increase the contract the contract amount by $335,000 to a total of $744,959
c. Authorize the Chair of the Board of Supervisors to sign the amended contract
d. Adopt a resolution authorizing and directing the Auditor-Controller to amend the FY 2020-21 Office of Emergency Services Adopted Budget, Fund 001,Appropriation Unit CAO 005, to increase appropriations by $335,000, financed by a release of Cannabis Tax Assignment (BSA 001-3132)-4/5 vote required.

SUMMARY:
TMD Creative provides critical public health messaging strategy, design and placement to address the Covid 19 public health emergency in Monterey County.

DISCUSSION:
In the Spring of 2020, the Board of Supervisors directed staff to seek additional messaging resources to address the Covid 19 public health emergency in Monterey County. Several firms were considered in the ensuing process; TMD Creative...

Click here for full text