Title
a. Consider options for the County's popular mark and take action to either select and adopt a preferred mark OR provide further direction to staff on the development of the mark.
b. Provide further direction as necessary.
Report
RECOMMENDATION
It is recommended that the Board of Supervisors:
a. Consider options for the County's popular mark and take action to either select and
adopt a preferred mark OR provide further direction to staff on the development of the mark.
b. Provide further direction as necessary.
SUMMARY
Popular Mark Logos are becoming very commonplace in local government marketing and communications practices. Most local governments (cities, counties, and state) utilize what is referred to as a seal, however, here in the County of Monterey we do not have a seal; we have a county emblem. The County emblem is the formal visual identifier of our government institution. There are dozens of counties in California and hundreds of local governments in our nation that have moved in this direction. The idea of a popular mark is as much of a brand identifier as it is a promotion of the region, and the approachability of its government entity. Additionally, it streamlines the branding process of those departments that may want to use something other than the County emblem, while at the same time, keeping a consistent look and feel for our County. This ultimately saves time, money, and resources.
DISCUSSION
The County Administrative Office recommends the development of a "popular mark" at the direction of the Board of Supervisors to be included in Policy G-140 County Branding Policy and Guidelines to implement the County's branding strategy under the direction of the County of Monterey Board of Supervisors and under the leadership of the County Communications Director. The CAO recommends the adoption of the new "popular mark" thereby creating clear and specific guidelines on the appropriated external and internal uses for future d...
Click here for full text