Title
Authorize the Chief Executive Officer for Natividad Medical Center (NMC) or his designee to execute a non-standard sponsorship agreement with the 7th District Agricultural Association (Monterey County Fair) for an amount not to exceed $5,000, designating NMC as an Official Sponsor of the Monterey County Fair, August 31 - September 4, 2023.
Report
RECOMMENDATION:
It is recommended the Board of Supervisors:
Authorize the Chief Executive Officer for Natividad Medical Center (NMC) or his designee to execute a non-standard sponsorship agreement with the 7th District Agricultural Association (Monterey County Fair) for an amount not to exceed $5,000, designating NMC as an Official Sponsor of the Monterey County Fair, August 31 - September 4, 2023.
SUMMARY/DISCUSSION:
Natividad Medical Center (NMC) is recommending an agreement sponsoring the Monterey County Fair 2023 with the 7th District Agricultural Association. In an effort to reach our target audiences and to promote the hospital to the public, the Monterey County Fair will provide NMC with exposure of logo and/ or name in all marketing material:
Monterey County Fair Website
Monterey County Fair Poster
Monterey County Fair Program
Monterey County Fair Social Media
Monterey County Fair Thank You Advertisement.
NMC will be provided one booth space on Saturday, September 2, 2023 between 12:00 PM - 5:00 PM (if desired), will be named day of the Fair, on Saturday, September 2, 2023, and will be able to distribute materials at the main entrance (Gate 5) on their named day, September 2, 2023
The Monterey County Fair will provide NMC with the following hospitality package:
30 One-Day Admission Passes
6 Parking Passes
The Monterey County Fair will provide NMC with one (1) banner location during the run of the five-day event and advertising on the Digital Marquee at Fairground and Casa Verde Roads, during the run of the fair.
The Monterey County Fair this year is held August 31-September 4, 2023.
The...
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