Title
a. Approve and authorize the Director of the Department of Social Services or designee to sign Amendment No. 1 to Agreement #5010-486 with Tovar Strategies, Inc. to provide outreach, marketing and website development adding $60,000 for a new contract total of $259,800 with no change to the contract term of July 1, 2025 through June 30, 2026; and
b. Authorize the Director or designee of the Department of Social Services to sign up to three amendments to this Agreement where the total amendments do not exceed 10% ($25,980) of the amended contract amount, do not significantly change the scope of work, and do not exceed the maximum aggregate amount of $285,780.
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors:
a. Approve and authorize the Director of the Department of Social Services or designee to sign Amendment No. 1 to Agreement #5010-486 with Tovar Strategies, Inc. to provide outreach, marketing and website development adding $60,000 for a new contract total of $259,800 with no change to the contract term of July 1, 2025 through June 30, 2026; and
b. Authorize the Director or designee of the Department of Social Services to sign up to three amendments to this Agreement where the total amendments do not exceed 10% ($25,980) of the amended contract amount, do not significantly change the scope of work, and do not exceed the maximum aggregate amount of $285,780.
SUMMARY
The Department is collaborating with the County of Monterey Health Department, and Natividad Medical Center to launch an outreach communications campaign to raise awareness about the upcoming Medi-Cal changes and to encourage Medi-Cal members to take steps to keep their coverage.
DISCUSSION:
As part of the campaign, the Department will provide digital/print, television and radio ads to increase awareness about the upcoming changes to the Medi-Cal program and the renewal process to ensure Medi-Cal beneficiaries keep their benefits.
OTHER AGENCY INVOLVEMENT/CO...
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