Title
a. Receive a status report from the County Communications Program:
b. Provide direction to staff
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors receive a status report from the County Communications Program and provide appropriate direction to staff
SUMMARY:
The purpose of this report is to give the Board of Supervisors an update on activities and initiatives of the County Communications Program including:
* Accomplishments to-date
* Proposed strategic direction of the program;
* Planned initiatives; and
* Proposed policy changes and ordinance updates related to communications that will require Board of Supervisors action at a future date.
Receipt of the status report will provide the support and direction to the communication team to continue to implement changes, guidelines, plans, and policies to improve the way the County communicates with the public, County staff, and all County stakeholders. Additionally, receipt of the report will assist the program director and staff in collaboration efforts with other departments and programs; having the full support of the Board of Supervisors regarding these critical initiatives which will bring about consistency in Countywide communications efforts and help in leveraging resources to have a greater overall impact in communicating with all our important target audiences.
DISCUSSION/BACKGROUND:
The County Communications Program was created by the Board of Supervisors in late 2021in recognition of the need to improve overall internal and external communications across a variety of media platforms. To this end, two new positions in the CAO's office were approved to implement the creation of a communications program to serve all County departments and programs. The Communications Program consists of a three-person team and includes the Communications Director, a Media Specialist and a Management Analyst III. The program is organizationally located within the Intergovernmental and Legis...
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