Title
Receive a presentation from the Development Set-Aside Agencies, Monterey County Business Council (MCBC) and Monterey County Convention and Visitors Bureau (MCCVB) on FY21-22 Quarter 1 - Quarter 3 results.
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors:
Receive a presentation from the Development Set-Aside Agencies, Monterey County Business Council (MCBC) and Monterey County Convention and Visitors Bureau (MCCVB) on FY21-22 Quarter 1 - Quarter 3 results.
SUMMARY/DISCUSSION:
The Development Set-Aside (DSA) Program was established by the Board of Supervisors to support and promote economic development through tourism promotion, filmmaking, cultural arts programs, small business outreach that strengthen the workforce, and through other programs that broaden the County's economic base to increase revenue and promote the creation and retention of jobs.
These Agreements provide funding for programmatic efforts which complement existing economic priorities of the Board of Supervisors strategic initiatives as described below:
* The Monterey County Convention and Visitors Bureau (MCCVB) acts as the County's marketing channel to maximize the benefits of tourism to the County of Monterey by implementing programs that promote the Monterey County brand. The primary goal of MCCVB's Marketing Communications department is to inspire and increase overnight visitation amongst Leisure, Group and International travelers. The MCCVB shall market Monterey County through public relations, social media, and advertising programs to increase awareness and desire to visit Monterey County. It will do so by increasing web visits and earned media; by procuring group sales and group bookings; and through providing visitor information services with focus on increasing Transient Occupancy Tax revenue by persuading visitors to extend their stays.
* The Arts Council for Monterey County shall develop jobs and business opportunities in the art sector through crea...
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