Title
Authorize the Purchasing Manager for Natividad Medical Center (NMC) to execute Renewal and Amendment No. 3 to the Agreement (A-12472/MYA221) with Marci Bracco Cain for Marketing & Public Relations Consulting Services at NMC, extending the Agreement to June 30, 2015 and adding $50,000 for a revised total Agreement amount not to exceed $250,000.
Report
RECOMMENDATION:
It is recommended the Board of Supervisors authorize the Purchasing Manager for Natividad Medical Center (NMC) to execute Renewal and Amendment No. 3 to the Agreement (A-12472/MYA221) with Marci Bracco Cain for Marketing & Public Relations Consulting Services at NMC, extending the Agreement to June 30, 2015 and adding $50,000 for a revised total Agreement amount not to exceed $250,000.
SUMMARY/DISCUSSION:
Marci Bracco Cain is the President of Chatterbox Communications, a Salinas based marketing and public relations firm that brings a wealth of experience with creative excellence to strategic public relations services for NMC. Ms. Cain has assisted NMC with marketing and public relations strategic planning, community outreach and awareness building, media relations, and event planning. NMC will continue to use Ms. Cain for strategic community outreach services in connection with growth goals and enhanced public awareness of NMC's organizational successes. Specific FY2014-15 new project priorities include the development and implementation of a social media strategy and increased marketing and public relations services pertaining to the opening of the Level II Trauma Center. Due to the additional projects planned for FY2014-15, and because NMC anticipates receiving approximately $40,000 for FY2013-14 services, additional funding along with an extended agreement term is being requested.
OTHER AGENCY INVOLVEMENT:
County Counsel has reviewed and approved this Renewal and Amendment No. 3 as to legal form and risk provisions. Auditor-Controller has reviewed and approved this Renew...
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