Title
a. Authorize the Deputy Purchasing Agent for Natividad Medical Center (NMC) or his designee to execute an Agreement with AMF Media Group for Public Relations Services at NMC for an amount not to exceed $185,500 for the term May 1, 2016 through April 30, 2017.
b. Authorize the Deputy Purchasing Agent for NMC or his designee to execute up to three (3) future amendments to the agreement which do not significantly alter the scope of work and do not cause an increase of more than ten percent (10%) of the original cost of the agreement per each amendment.
Report
RECOMMENDATION:
It is recommended the Board of Supervisors:
a. Authorize the Deputy Purchasing Agent for Natividad Medical Center (NMC) or his designee to execute an Agreement with AMF Media Group for Public Relations Services at NMC for an amount not to exceed $185,500 for the term May 1, 2016 through April 30, 2017.
b. Authorize the Deputy Purchasing Agent for NMC or his designee to execute up to three (3) future amendments to the agreement which do not significantly alter the scope of work and do not cause an increase of more than ten percent (10%) of the original cost of the agreement per each amendment.
SUMMARY/DISCUSSION
AMF Media Group (AMF) is a full-service marketing and communications agency with an award-winning public relations division that will bring a diverse wealth of experience and skills to strategic public relations services at NMC. It is particularly noteworthy that AMF has a proven track record working with public and private health care systems, e.g. Alameda Health System, Kern Medical Center, Good Samaritan Hospital in San Jose, and Kaiser Permanente. AMF will assist with the following to strengthen NMC's media relations:
- Develop and promote stories related to growth initiatives
- Co-manage and maintain communication lines between NMC and the media
- Partner with NMC staff to provide content support
- Write, distribute and manage press releases
- Mana...
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