Title
a. Approve a Sponsorship Agreement between MacNeil Automotive Products Limited ("WeatherTech") and the County of Monterey for exclusive title sponsorship of the Raceway at Laguna Seca Recreational Area.
b. Authorize the Chair of the Board to execute the Agreement. (REMOVED VIA SUPPLEMENTAL)
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors:
a. Approve a Sponsorship Agreement between MacNeil Automotive Products Limited ("WeatherTech") and the County of Monterey for exclusive title sponsorship of the Raceway at Laguna Seca Recreational Area.
b. Authorize the Chair of the Board to execute the Agreement.
SUMMARY/DISCUSSION:
Sports Car Racing Association of the Monterey Peninsula (SCRAMP) and Mazda Motor of America, Inc. (Mazda) entered into a Sponsorship Agreement on March 1, 2006, allowing Mazda to be the exclusive title sponsor of the Raceway and the facility became known as Mazda Raceway Laguna Seca. The original agreement expired on March 31, 2011.
The Sponsorship Agreement with Mazda was first amended effective April 1, 2011, with an expiration date of March 31, 2012; a second amendment extended the agreement an additional five (5) years, effective May 1, 2012, through April 30, 2017; a third amendment, effective February 17, 2014, expired on March 24, 2017; and, a fourth amendment, dated March 24, 2017, extended the agreement through March 31, 2018. The naming rights agreement with Mazda ends on March 31, 2018. Mazda will remain as an engaged premier sponsor during the 2018 and 2019 seasons.
County and the Sports Car Association of the Monterey Peninsula (SCRAMP) staff have negotiated a potential Sponsorship Agreement with MacNeil Automotive Products Limited, also known as WeatherTech. The potential agreement shall be effective April 1, 2018, for a term of five (5) years. Beginning on October 1, 2022, WeatherTech shall have the exclusive right of first negotiation to enter into a new five-year Sponsorship Agreement with the C...
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