Title
a. Approve and authorize the Director of the Department of Social Services to sign an agreement with TMD Creative for $110,500.00 to provide website development and technical assistance for the MC-Choice and Family-to-Family websites for the period July 1, 2020 through June 30, 2021; and
b. Authorize the Director of the Department of Social Services to sign up to three (3) amendments to this Agreement where the total amendments do not exceed 10% ($11,050.00) of the original contract amount, and do not significantly change the scope of work.
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors:
a) Approve and authorize the Director of the Department of Social Services to sign an agreement with TMD Creative for $110,500.00 to provide website development and technical assistance for the MC-Choice and Family-to-Family websites for the period July 1, 2020 through June 30, 2021; and
b) Authorize the Director of the Department of Social Services to sign up to three (3) amendments to this Agreement where the total amendments do not exceed 10% ($11,050.00) of the original contract amount, and do not significantly change the scope of work.
SUMMARY/DISCUSSION:
This Agreement with TMD Creative supports two of the Department of Social Services’ customer facing websites: the MC-Choice website and the Family-to-Family website. The content of both websites is provided in Spanish and English. The Family-to-Family website’s purpose is to recruit Foster Care/Adoptive Caregivers and the MC-Choice website’s purpose is to provide Public Assistance applicants and customers with information about program benefits as well as customer rights and responsibilities.
Under this Agreement TMD Creative will provide technical marketing assistance, website design, and website maintenance to both the MC-Choice and Family-to-Family websites. TMD Creative will also develop television, radio, and print advertising for the Family-to-Family program in both Spanish and English. These commercials will be aired in December of 2020 and May of 2021 and this Agreement includes the purchase of the airtime for these advertisements.
OTHER AGENCY INVOLVEMENT:
The Auditor-Controller and Purchasing have reviewed and approved this agreement. County Counsel has approved the agreement as to form.
FINANCING:
MC-Choice services will be funded with Social Services Federal/State revenues and County General Fund Contributions. The Family-to-Family services will be funded with Social Services Federal and realignment revenues. Sufficient appropriations and estimated revenues in SOC005 are included in the FY 2020-21 Recommended Budget.
BOARD OF SUPERVISORS STRATEGIC INITIATIVES:
This Agreement correlates to the Administration and Health & Human Services Strategic Initiatives adopted by the Board of Supervisors by allowing the Department to better communicate with the community about public assistance and Family-to-Family programs. These programs provide services which enhance the lives of foster youth and low-income households.
Mark a check to the related Board of Supervisors Strategic Initiatives
__ Economic Development
X_Administration
X_Health & Human Services
__ Infrastructure
__ Public Safety
Prepared by: Patricia Hernandez, Management Analyst II, Ext. 6768
Approved by: Lori A. Medina, Director, Ext. 4430
Attachment: TMD Creative FY2020-21
Proposed agreement is on file with Clerk of the Board as an attachment to this Board Report