Title
a. Receive a presentation from the Monterey County Convention and Visitors Bureau (MCCVB) on the Big Sur Destination Stewardship Plan (Plan) completed in July 2020 in collaboration with the Community Association of Big Sur (CABS). REMOVED VIA SUPPLEMENTAL
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors:
a. Receive a presentation from the Monterey County Convention and Visitors Bureau (MCCVB) on the Big Sur Destination Stewardship Plan (Plan) completed in July 2020 in collaboration with the Community Association of Big Sur (CABS).
SUMMARY/DISCUSSION:
The MCCVB is one of the Development Set-Aside (DSA) Agencies partners that develops and executes initiatives that promote the Monterey County brand through content management, advertising, public relations, group business development, and client and visitor services.
Through the DSA Program, the Board of Supervisors approved funding in FY 2019-20 in the amount of $1,400,000 to the MCCVB. As part of the FY 2019-20 MCCVB Agreement (Attachment A), the Board specifically allocated $150,000 towards the Big Sur Destination Stewardship Plan (Attachment B).
The MCCVB provided oversight and participated in the development of the analysis and recommendations for a Sustainable Tourism Destination Stewardship Plan (DSP) for Big Sur. This DSP was developed and conducted by CABS, in collaboration with Big Sur residents, businesses and oversight agency members of Big Sur Multi-Agency Advisory Council. The MCCVB Agreement with CABS is included as Attachment C.
The DSP addresses the vision for Big Sur and recommends that the DSP Steering Committee, which is exclusive of the County, continue as a committee representing Big Sur's stakeholders to support further community discussion and understanding of the DSP, including implementation. The DSP presents recommendations and options for the Big Sur community and includes funding solution, visitor management data, visitor traffic management, public r...
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