Title
Approve and authorize the Public Works, Facilities, & Parks Director to execute Amendment No. 1 to Agreement No. A-14218 with All Fields Sports, LLC for Specialized Marketing and Management Services to extend the term of the Agreement through December 31, 2022.
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors approve and authorize the Public Works, Facilities, & Parks Director to execute Amendment No. 1 to Agreement No. A-14218 with All Fields Sports, LLC for Specialized Marketing and Management Services to extend the term of the Agreement through December 31, 2022.
SUMMARY/DISCUSSION:
On January 15, 2019, the Board of Supervisors approved Agreement A-14218 (Agreement) between the County and All Sports Fields, LLC (AFS) for Specialized Marketing and Management Services for the Laguna Seca Recreation Area (LSRA), including the WeatherTech Raceway, Laguna Seca and the campgrounds and shooting range, and the Lake Nacimiento Resort.
For the last three years, AFS has provided specialized corporate sponsorship, hospitality marketing, exhibit vendors, and management services (collectively "Sales Activities") for LSRA. In 2021, with the assistance of AFS's services, LSRA's corporate sponsorships approximated $3 million and other hospitality and sponsorship agreements reached over $1.5 million. The current Agreement expires at the end of December 2021.
The County still needs such Specialized Services and Sales Activities to be performed. Accordingly, Public Works, Facilities, & Parks (County Parks) and AFS wish to amend the Agreement to extend the term for one additional year, through December 31, 2022. Under the proposed Amendment, the County would continue to pay AFS a monthly base fee of $30,000 for its performance of services, plus Commission Fees as stipulated in the original Agreement. This would increase the base fee aggregate liability for the revised term of the Agreement from $1,080,000 to $1,440,000.
County Parks plans to...
Click here for full text