Title
Receive verbal report and approve Board Policy G-140 County Branding Policy and Guidelines to implement standards for use of the official Emblem of the County of Monterey, and standardization of supportive County branding elements and provide direction as needed.
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors receive a verbal report and approve Board Policy G-140 County Branding Policy and Guidelines to implement standards for use of the official Emblem of the County of Monterey, and standardization of supportive County branding elements and provide direction as needed.
SUMMARY:
The new Branding Policy and Guidelines follows the adoption of Chapter 11.06 of the Monterey County Code that designates the design of the official County Emblem. The Board of Supervisors directed the County Communications Director in April of 2022 to develop a Branding Policy and Guidelines for internal uses to ensure institutional consistency in how the County's brand is presented and to provide departments specific and thorough guidelines for best practices where it concerns branding. The County Administrative Office ("CAO") recommends Policy G-140 be adopted by the Board of Supervisors into the Board Policy Manual to go into effect at the beginning of the fiscal year 2023-2024 to provide new procedures for protecting the County's brand image on a county-wide basis.
DISCUSSION:
The CAO recommends updating the Board Policy Manual at the direction of the Board of Supervisors to include Policy G-140 County Branding Policy and Guidelines to implement the County's branding strategy under the direction of the County of Monterey Board of Supervisors and under the leadership of the County Communications Director. The CAO recommends the adoption of the new policy thereby creating clear and specific guidelines on the appropriated internal uses of the County's official emblem and future departmental branding best practices.
This action follows the Board's approv...
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