County of Monterey - File #: 23-551

• File #: 23-551
• Name: Consider final options for the County’s popular mark and take action to select and adopt a preferred mark at the direction of the Board of Supervisors.
• Type: General Agenda Item
• Status: Scheduled PM
• File created: 6/15/2023
• In control: Board of Supervisors
• On agenda: 6/27/2023
• Final action: 6/27/2023
• Title: Consider final options for the County's popular mark and take action to select and adopt a preferred mark at the direction of the Board of Supervisors.

Date	Action By	Action	Result
6/27/2023	Board of Supervisors

Title
Consider final options for the County's popular mark and take action to select and adopt a preferred mark at the direction of the Board of Supervisors.
Report
RECOMMENDATION:
It is recommended that the Board of Supervisors:
Consider final options for the County's popular mark and take action to select and adopt a preferred mark at the direction of the Board of Supervisors.

SUMMARY:
Popular Mark Logos are becoming very commonplace in local government marketing and communications practices. Most local governments (cities, counties, and state) utilize what is referred to as a seal, however, here in the County of Monterey we do not have a seal; we have a county emblem. The County emblem is the formal visual identifier of our government institution. There are dozens of counties in California and hundreds of local governments in our nation that have moved in this direction. The idea of a popular mark is as much of a brand identifier as it is a promotion of the region, and the approachability of its government entity. Additionally, it streamlines the branding process of those departments that may want to use something other than the County emblem, while at the same time, keeping a consistent look and feel for our County. This ultimately saves time, money, and resources.

DISCUSSION:
This presentation is the third in a series of design refinements at the request of the Board. The County Administrative Office recommends a final selection of a "popular mark" that includes suggested design alterations the Board of Supervisors requested. Upon final selection the approved mark is to be included in Policy G-140 County Branding Policy and Guidelines to implement the County's branding strategy under the direction of the County of Monterey Board of Supervisors and under the leadership of the County Communications Director. The CAO recommends the adoption of the new "popular mark" thereby creating clear and specific guidelines on the appropriated external and interna...